With each big conference that I attend, I always look forward to Adobe Day, and Adobe Day at the 2014 STC Summit is no exception. You’ve probably read my past posts about Adobe Day from other conferences, so you know how rich in information they are. I’ve learned an enormous amount of information FOR FREE that would otherwise cost thousands of dollars from the leading experts in the field. It’s hard to find that anywhere else.
On Sunday morning, May 18th, 2014, Adobe is once again putting together a stellar group of technical communications luminaries to set our imaginations on fire! This year’s theme appears to be, “Vision 2020: The Demanding Job of a Technical Communicator.” Based on the descriptions of each speaker’s talk during this morning session, each will be providing advice and tools–free of any product promotion–that can help make our demanding jobs easier and more productive. I’ve heard all the speakers before in one way or another, and I can tell you that all of them are top rate. Most of them have spoken at previous Adobe Day events, and they are invited back time and time again because they have valuable information to share.
Kapil Verma of Adobe will be speaking about who he thinks are today’s technical communicators (hint: there’s more than one type!). Marcia Riefer Johnston will be talking about single-sourcing techniques she used to save her company USD$16,000! I’ve taken Marcia’s writing workshop and read her book, so I can tell you she have some marvelous tips. Kevin Siegel will be talking about how to combine something I love–e-learning–with technical documentation to make the documentation more dynamic and valuable! I’m looking forward to that. Bernard Aschwanden–the STC’s newly elected vice-president–will be speaking about using content strategy to help promote revenue growth. And last, but not least, a panel including all the speakers plus Tom Aldous of Acrolinx, moderated by Matt Sullivan, looks like it will be quite the lively talk.
Did I mention that breakfast, snacks, and lunch are included, too? And it’s FREE?
I know–you are saying, “Great! I want to go! I don’t want to miss out on this!” Great! But you do have to register so that Adobe knows you are coming! Make sure you register by 11:59 PM PDT on May 16th, because you don’t want to miss out!
I will be covering the event LIVE on Twitter from my @techcommgeekmom account, so make sure to follow along, even if you are attending!
See you there!