Category Archives: Uncategorized

When being a Yes person doesn’t work

I know I’ve been away from this blog far too much in the past year. Well, things have been busy, and confusing, and complicated, to say the least. I’ll leave it at that right now. I started writing this article … Continue reading

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The Future of Startups

More businesses are starting out bringing on the best talent they can find—wherever they may be based. When Matt Mullenweg started his semi-eponymous web development company Automattic in 2005, he took what was then considered a very unconventional, even unwise, … Continue reading

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A Reminder That ‘Fake News’ Is An Information Literacy Problem – Not A Technology Problem

Beneath all “fake news,” misinformation, disinformation, digital falsehoods and foreign influence lies society’s failure to teach its citizenry information literacy: how to think critically about the deluge of information that confronts them in our modern digital age. — Read on … Continue reading

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Which way do you like it–Top down, or bottom up?

Okay, first of all, get your mind out of the gutter. It’s not that kind of discussion. But it is a discussion about content strategy–because, you know, this is a tech comm blog. Here’s where I’m going with this.  I … Continue reading

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Glassblowing and tech comm–what’s the connection?

I know it’s been a while since I’ve written.  The last year or so has been overwhelming as I overloaded myself with too many things, and I’m actually in the process of trying to reclaim myself and my time in … Continue reading

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Realizing your worth in tech comm

Hello all, It’s been quite a while since I wrote an original post here, and that’s because I’ve been THAT busy.  I don’t even remember when that last original post was written, that’s how long it’s been! But I have … Continue reading

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Good copy is good business: The ROI of microcopy – Yael Ben-David – Medium

Microcopy makes money. Don’t miss out. Source: Good copy is good business: The ROI of microcopy – Yael Ben-David – Medium Yael Ben-David originally posted on the Content Strategists group on Facebook, and I have to share it here.  It’s … Continue reading

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