What is UX Writing? | UX Booth

There’s a new job in town. Google’s looking. Amazon’s looking. Dropbox, Paypal…many of the big players in tech are now looking for User Experience Writers. This week, Kristina Bjoran explains how writing-focused user experience designers will be a critical part of the way we design for experiences from here on out.

Source: What is UX Writing? | UX Booth

I can’t remember where I found this or who originally posted this, but I thought this was an excellent article about UX writing. I’m starting to find that UX writing and UX content is starting to emerge as something that is greatly sought. I’m fortunate that I’ve had experience with doing this over the past few years. I agree with the author that often employers trying to find a UX writer by looking towards copywriters first, and then sometimes they look for technical writers. I think UX writers fall somewhere in between those two disciplines. They are still technical communicators, but it’s a slight niche of knowing how UX and content should work, and how user interface (UI) should work. Copywriters might understand how to use the punchy marketing language needed to incur action, but technical writers understand how to use plain language and the technicality of directing people on how to navigate digitally to allow the user to get to where they want to go.  So, really, in many respects, a UX writer is both a copywriter and a technical writer, with a little something extra built in.

What do you think? Is UX writing becoming its own discipline? What’s your experience with UX writing? Share your comments below.

–TechCommGeekMom

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A plea, to everyone – from content designers, everywhere

Content design is an actual thing It sounds obvious, but content design is a real thing. Before trying to advocate what content designers are, it’s probably easier to explain what they’re not.

Source: A plea, to everyone – from content designers, everywhere

Thanks to Rahel Bailie, who retweeted this article on Twitter.

In the ever-changing world of technical communications, resource needs morph constantly. It’s not enough to be just a technical writer or just a–anything anymore. It’s bad enough that other professional disciplines have co-opted job titles from the tech comm world like “content strategist” when they really want a marketing strategist. Or calling us something that isn’t right. For example, I had the title of “Senior Copywriter” when I either did content strategy or UX writing, not really copywriting.

I like this title of “Content Designer” based on the description. I would like to get more involved in a position that’s like this. However, how long will it be before UX designers or even visual or graphic designers start to co-opt the description for themselves?

One of the difficulties of being a technical communicator is that job titles or descriptions aren’t always clear–especially these days. Something that’s a little more succinct would be nice. For example, it’s usually pretty clear what the requirements for a doctor, a mechanic, a financial advisor, or even a programmer. It used to be clear what various technical communicator positions were. It doesn’t seem to be that way anymore. I’m not sure if that’s a good thing or a bad thing. It’s good in that we are not limited in doing just one thing–we’re allowed to go out of bounds and explore and be multi-disciplinary. At the same time, it can be bad because those multiple disciplines can be endless, and sometimes finding what fits your multiple disciplines doesn’t align in many places, making it hard to find work.

What do you think of the concept of “content design”, or the idea of tech comm job titles having…issues? Include your comments below.

–TechCommGeekMom

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How Can a Company That is Largely Remote Be a Great Place to Work? – LinkedIn

fist bumps in a group circle of multiple ethnicitiesWhile going through my LinkedIn thread today, I found this article, and discovered that it succinctly tells what’s needed for an effective and positive experience in having a remote workplace:

How Can a Company That is Largely Remote Be a Great Place to Work? by Carlos N. Escutia

The author, Carlos N. Escutia, makes his main point that it’s not about location that matters, but rather how you communicate and work as a team.  Based on my own experiences of working remotely for most of the past ten years, I agree with his perspective, and his approach to how leadership demands are different, yet the same as if you are in an office. The idea is that trust is a big part of things, and feeling connected to what you do and who you work with matters more than the physical location. I have found that to be very true. Over the years, I had developed some great working relationships with people I’d never met in person. Why? Because we kept our lines of communication open, discussed things with each other as frankly as we would had we been in the office–sometimes more so because we didn’t have to worry whether our conversations were private or not–and having people who were dedicated to the work that would put their full effort in. 

What is your reaction and your thoughts after reading this article? Include your comments below. 

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Is remote work finally back on track in tech comm?

Photo of woman doing remote tech work from home/Photo by Microsoft.Today, I was reading Mark Zuckerberg’s Facebook post about remote work, and how Facebook is realizing that a lot of people like remote work. Surprise, surprise! They acknowledge there’s some down-sides to working remote in some cases, but they want to figure out how to resolve those issues and make it a viable option for more employees (not all, mind you).  You can read the entire post on Facebook, but the paragraph that caught my eye the most was this one:

This is probably overdue. Over the past few decades, economic growth in the US has been quite concentrated, with major companies often hiring in a handful metropolitan areas. That means we’ve been missing out on a lot of talented people just because they happen to live outside a major hub. Creating opportunities beyond these cities could also be part of the economic recovery, especially if more companies hire remotely as well.

No kidding, Zuckerberg! This has put a lot of talented people out of reach of you and other companies with the same practice. You’re just figuring this out now?

It also made me think about where we might be today if remote work hadn’t been disrupted several years ago. When was that? It was when Marissa Mayer of Yahoo ordered all positions had to be connected to an office, and there was no remote work for Yahoo anymore. That set a BAD precedence that other tech leaders decided to follow. I said that when it happened back in 2013, and it still applies now. That move set back remote work in the tech world at least a decade or so, and it’s taken a pandemic to force the issue now.

I’m glad to see Facebook and Twitter and other big tech companies start to realize and embrace that remote work is viable. Yes, there are still some issues to work out, especially for those who are not used to being without a physical office dynamic. But for those of us who have been almost begging for more remote opportunities, especially those in tech comm where being in person isn’t always a necessity all the time, it will hopefully expand our job opportunities so that technical communicators can finally work in places where we know we can without having to relocate if we don’t need to. (I’m one of those people who need to stay put because of services related to my son’s special ed education.) Hopefully these changes that are happening will be the new precedence that will have many more companies–even those outside of tech–realize that remote work IS viable for so many of us, and that it should be supported and embraced in order to attract the best talent out there. It doesn’t have to be for everyone, but those who prefer that work should have more opportunities and be supported in those opportunities.  Who knows? Perhaps we’d have a better environment with fewer commuters, more local community participation and support for the local economies, more affordable housing options, better interconnectivity infrastructure, and companies could save money while workers could actually find work!

What do you think? Include your comments below.

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A reflection: Finding work during lockdown….PFFFT.

Tina Fey doing an eye roll in disbeliefAs I write this, we’ve been under shelter-in-place for almost nine weeks where I live. Where I live, we are very much near the heart of where the worst outbreaks are in the United States. With the exception of leaving the house only to go grocery shopping, a couple trips to home improvement stores (my husband wants to renovate our master bathroom), and a few trips to pick up takeaway food now and then, we’ve stayed home. We haven’t left anyplace outside of a 20-mile radius of our home. We wear masks everywhere we go now. It’s our new reality.

Many have now adjusted to this new reality of working from home or doing school from home. At my house, this wasn’t much of an adjustment. We were homebodies for the most part anyway, and both my husband and I are used to trying to work from home. It took some adjustment for my son to get used to doing his college class from home, but with the help of his tutor (also known as me, his mom) to help him navigate through online classes (since I’m a veteran online student), he actually did better than attending his online classes. He got a final grade of a B for the class, which was a huge relief for his father and I, since we hoped that he’d at least pass with a C so that he didn’t have to take the class over (he was actually failing the class before classes were pushed online).  We also had a death in our family–my father-in-law passed away at the beginning of April due to complications from prostate cancer (not COVID-19), so that really affected us strongly for about a week or two that it was difficult to concentrate on things. But we made it through a rough April, and now it’s May, and I keep hoping that things will get better.

One of the most difficult things I’m trying to get through right now is not working. Now, remember, I haven’t really been working all year, and right now with the pandemic, a lot of people aren’t working.  I am constantly reminding myself that I’m in a good place–my husband is still gainfully employed and busy, and I’m receiving unemployment for now. I also have savings–because a smart consultant puts money away because it can be a while between gigs sometimes–to live off of. Since we aren’t going out as much, I’ve actually been saving a lot of money, and I’ve joined the bandwagon of making more homemade food, including being encouraged by other tech comm bakers to learn how to make sourdough starter and start baking different bread products (I’m starting to get pretty good at it).

But I digress…while baking as a hobby is a great distraction, it’s not working. When you’ve been “between jobs” since the end of 2019, you start to lose hope of finding something. I’ve been through this before, where I hadn’t found anything for as much as a year. I fear that this is happening again. Before the pandemic hit, I could already see signs that another recession was going to hit, which often hits consultants and tech comm the hardest, from what I remember in the past decade.  This pandemic isn’t helping at all. I’m starting to see the ridiculous job descriptions where the potential employer asks for crazy requirements, 100 people will apply, and they’ll find that one person that has those requirements. Or they are short-changing people with the rates they are offering for that job.  Or, they’ve just stopped their hiring until this pandemic ends, which is indeterminate at this point.

It’s that last one that’s really hitting me hardest right now.  I was finally starting to make some progress finding work. I had sent out dozens of applications out, and in most instances, I either never heard back or I got a flat out rejection. Some employers would take as much as two months to send you a rejection letter! Or, in my case, it’s somewhat worse. I was called by a few companies, and got past the first few interviews–in one instance, I was even getting to the last stage where they wanted me to come up with a test presentation and we were setting up the date to do the presentation, and it was all cut off. All hiring has been frozen indefinitely until the pandemic ends. At the rate that I see it, that means it could still be several months before things free up and hiring is back in action. Now, I’ve been assured that it was not a reflection of their interest in me, and that once things open up again, they want to pick up where they left off. While I understand that it’s all about business and not a personal reflection on me, I can’t help but still take it personally.

I’m sure I’m not alone feeling like this. Heck, I know I’m not alone in this. I’ve been through this kind of uncertainty before–of not knowing when I’m going to secure another gig (contract, permanent, or otherwise). Nobody feels good when you don’t have a job, and you want to be productive and be able to support yourself and/or your family. That’s normal. This applies to everyone who isn’t working right now, not just those in technical communications.

But this is much different. In the past, there were fewer obstacles. It was just time being against us, nothing else. Excuses of budgets and headcounts, and not enough work to distribute (although everyone else would normally be overworked anyway) never flew well before, and with cutbacks now due to the pandemic and economics, it’s worse. There was always a sense that you wouldn’t know when things would improve, but now that uncertainty is heightened. This pandemic is an obstacle. If anything, it’s the biggest obstacle that any of us–again, not just tech comm’ers–have to face while looking for work.  And we have an advantage–we are in a field when we can actually do work from home, and many can adapt to working from home more easily. We’re used to adapting constantly, as that’s part of what makes a good technical communicator. But when your doubts about your abilities are heightened, your fears are heightened, and that uncertainty point thinking that it will eventually end is taken away, it becomes terrifying. There is no end point, no point when you think it might finally turn around. It’s a feeling of hopelessness that consumes you, because when you are trapped inside, and you can’t actively be part of society anymore that things start to crumble.

If you are still working, consider yourself blessed. Yes, it might not be the most ideal situation working from home if you aren’t used to it, but you still have the ability to put your brain to work doing what you do best and get paid for it. There are a lot of us who are like me now, looking for work, and finding it harder and harder to find anything, despite reports that there are more technical communications jobs out there. I don’t see them. They are disguised as programmer jobs and marketing jobs. Some can do those, but I’m not one of them. I’m not a programmer who can write; I’m a writer who understands some bits about programming. I’m not a marketer who understands content; I’m a content strategist and manager who understands how marketing can fit into that.  I know I have a good mind, good ideas, and if I’ve learned anything about myself during this pandemic, is that as much as I like to work alone and at home, I also can’t work in a vacuum. I can’t be the only one working on an idea. I feed off of other people and their ideas, and work to incorporate bits and pieces from different sources into something more collectively derived. But I can’t even practice that because everything has been put on hold indefinitely, with no end in sight, and that’s incredibly destabilizing. You can only keep up for so long without feeling like you are losing your edge.

About a year ago, I had a talk with someone about trying to figure out what to do next, and was trying to figure out what additional training I might need (and this was just as I was starting yet another certificate course) to try to get ahead. Her advice was to stop trying to take so many courses. Yes, keep up with what’s going on out there, but I already had the know-how, and it was just a matter of finding the best place that I could use it, and that I should stop trying to waste my time trying to get additional credentials to bolster my position. She said that I have what I need already.  I’m looking at things a year later, and going through the same questions still. Really? Are you sure that I have “it”? Because if I had “it”, would people be clamoring to bring me into their companies? Wouldn’t I have several offers laid out before me and I’d have to choose? I haven’t had many choices for years. Sometimes a step back in order to take one forward later doesn’t work. I’ve been stuck and I need to move forward, yet I feel like I keep moving backwards. For an “old woman”, I’m ready to move forward and “chomping at the bit” to learn and get ahead instead of being stuck where I am, which is unemployed and stuck in my career.  I still like tech comm, but it’s continually difficult when the unspoken rules keep changing, and I can’t keep up, especially in being something that I’m not.  And again, I’m sure I’m not the only one that feels like that right now.

All I can do is hope that this pandemic ends sooner than later. It infuriates me to see people not following the basic guidelines or rules in staying home or the limitations in going out in order to flatten the curve so we can get back to more normal business soon. This affects everyone, obviously, but those of us who are out of work feel it the most. Again, I remind myself that my day will come, I’ll find work and feel like I’m worthwhile and participating in life again, even if it’s from home in a shelter-in-place circumstance. But it doesn’t feel like it’s anytime soon. There will be a new normalcy when this is all over, but I can’t wait for that normalcy to start, and I wish we had even a slight clue as to when that will happen, even if we don’t have an exact date. It’s hard when you don’t know when you have something to look forward to.

If you are out of work right now, how are you handling things? Include your comments below.

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How Gen Z can succeed during a recession, from a millennial who’s been there – Forbes

The current pandemic is unprecedented, but there are some clear economic lessons to be learned from the 2008 financial crisis. – Elizabeth Segran

How Gen Z can succeed during a recession, from a millennial who’s been there

I found this article on LinkedIn today, and while it’s geared towards the Gen-Z generation looking for work from the perspective of a millennial, I could relate to it. As many know, I’m clearly and proudly a Gen-X person, but my career was on hold in the early 2000s as I took some time off to be a stay-at-home mom. When I went to rejoin the working world, I had a hard time getting back in, and just as I was about to make some headway, that same “Great Recession” described in the article hit. So, me restarting my career coincided with the millennials, and unlike the 70% of millennials who have eventually gotten permanent jobs lasting 5 years or more, I’m still stuck in the gig economy–not by choice.

That said, ignore the bit about the generational stuff in this article, and focus more on the rest of it. It talks about the benefits of having to steer a career through a gig economy then and now, and that we will emerge from it. It’s not going to be easy–it hasn’t been easy so far–but there are some good takeaways from this article that could benefit everyone who is fearful about losing their job due to COVID19 right now.

What do you think? Include your comments below.

 

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We all have to be in this for the long haul.

Woman talking to another woman in video conference call imageRemote work got another unintentional boost.

A friend of mine posted this link on Facebook today, and it shows calculations done to help people understand how long one’s particular state in the US that people will have to be in a “shelter in place”, and at what week is the most critical to follow this to ensure that their state can handle the crisis. According to this, at this writing (March 22, 2020), the critical week for my state is this coming week.

Here’s the link:
https://covidactnow.org/

So, depending on where you live (speaking of just about everywhere in the US), it’s going to be a while before we are free to roam around and interact like we did before.

This pushes the agenda of remote work even more. So many positions have been forced home, much sooner than anyone would have initially predicted. This is also forcing many companies to take a deep look at to how remote work affects their bottom line. Are they still able to function from home for the long haul? And what does that mean once we are allowed to return to “normal”? There’s going to be a big shift for how business is done going forward during and after this pandemic.

Of course, advocates of remote work like myself are hoping that there will be positive inroads that will have companies create and continue more remote work positions. However, we don’t know that for sure. None of us can read a crystal ball to know how all of this will fall out. For some companies, it might actually be a bad move after all. Or, some will see how their infrastructure truly needs to support more of this work flexibility.

This is a really unstable time for everyone on multiple fronts–employment is just one aspect. Supply chain to sustain us all is important. Health of everyone is important. The link above shows how mathematically it makes SO much sense to respect and follow the “shelter-in-place” orders. I live in one of the earliest states that already has that in place. What will happen next? None of us really knows, but we can all try to work with what we have, support each other by staying home when possible, and help slow this monstrous disease. I already have one friend in another state who has been confirmed to have it; she’s stable enough to quarantine and heal at home. I have two friends with coronavirus who are a couple counties away from me; the mother is in the hospital while her daughter is healing at home, and they aren’t sure if the father has it as well. I have another friend whose nephew–a doctor–has contracted the disease. It’s almost like the Kevin Bacon game. Eventually, we’ll all know at least one person who has contracted it, but we need to ensure that the number of people who survive it–whether they contract it or not–stays as high as possible.

Be safe everyone! Above all else remember that this, too, shall pass. Additionally, as I’ve reminded a lot of people, the human race is adaptable. We can all adapt as we need to in order to push through this. 

(ETA: As of 24 March 2020, I had to edit this a bit–thank you synergistech for catching that slight error! And also, the friends a couple counties away from me–it’s been confirmed that all three have COVID19. The mother and father are in the hospital, while the daughter is at home, even though she has it as well. These are not easy times! Let’s keep those infection numbers down!)

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Content in the Age of Coronavirus

Man watching TV intensely Welcome to day 4-ish of my self-quarantine from the coronavirus pandemic. I say 4-ish because I went out on Sunday, but once I came back, I’ve stayed home every since. I went for a walk with my husband around the neighborhood yesterday for a little bit of fresh air, but now most of the weather is expected to be wet and soggy for most of the next week, so other than a doctor’s appointment that hasn’t been cancelled yet, I plan to stay indoors.

This post was inspired by something that I just watched on Twitter. Normally, I don’t watch Jimmy Fallon and the Tonight Show much (we’re more Late Show with Stephen Colbert people), but I saw he had posted a “home edition” post, and I was curious. I didn’t watch the whole thing, but he said something in his conversation with Lin-Manuel Miranda in passing that perked my ears up. He mentioned that right now, it’s “all about the content”.

BAM!

In the conditions that all of us are in right now, with most of us on self-imposed quarantines, many don’t know what to do with themselves if they aren’t doing their work from home or helping their kids with schoolwork. Being generally sequestered indefinitely, they yearn for content to keep them abreast of what’s going on in the world as well as something to entertain them to help pass the time. Many business-related companies that have means of broadcasting through webinars or the like are already taking advantage of this, and trying to help the “cause” of needing content to help people get through these times. So many people are not used to staying at home for long periods of time, unless they’ve been seriously ill, or snowed in from a blizzard or other natural disaster. Perhaps because I’m a bit of an introvert, and I’ve worked from home for a long time, I’m used to staying home and not going out for long stretches of time. I am a natural couch potato–my mother used to criticize me for it, but I’ve always loved watching TV to watch all the comedies, action shows, and documentaries I could. I swear half of my knowledge comes from pop culture from those years of intensely watching TV from the 1970s-1990s especially.

So, this is an opportunity to either appreciate the content that is out there or start creating your own. I’ve been watching documentaries, movies, and TV shows that were on my watch list for the longest time, and I’m starting to read some books again. At the same time,  I’m working with my programming chair/vice-president of the STC-Philadelphia Metro Chapter and another STC person on creating other content and events to go on virtually in the coming months.

Now, you might think that you need to have fancy equipment and lighting and audio to create content. Nope. Heck, this blog post is content. It’s taking up some of your time, and giving you something to think about, doesn’t it? Additionally, it’s not about the “bling”. Again the point is the content itself. What is the big message? What value does the content–whether it be text, video, audio, or whatever–have? Does it need to be “perfect” in order to get that main message through? In my opinion, it doesn’t not have to be glitzy. It’s nice when it is, but it doesn’t have to be. All content, as we’ve been told by content marketers, is about storytelling. Yes, that procedure manual you are writing or those instructions that you are writing as a technical writer are still telling a story. Any kind of entertainment we watch right now is content and it’s storytelling. Content storytelling comes in infinite forms, after all.

Photo of TechCommGeekMom and hubby walking in their neighborhood.

Here’s my contribution. Here’s a photo of me and my husband taking a walk around our neighborhood. It’s usually this quiet around here for the most part anyway. We didn’t stay six feet apart for long!

What kind of content are you either going to consume or create today? For me, it’s watching a mini-series on Hulu, then watching Star Trek: Picard and the Ready Room later today. I might create some storytelling by submitting my resume to another job opening. I know I’ve definitely been having conversations via social media and instant messaging with friends and family during this time. For me, most of this is generally the same as usual–I fill my life with content. Content is storytelling, but it’s also how you fill your life with experiences. Going out for a walk to get some fresh air is still absorbing content–you are using all your senses to create your story of taking that walk outside. You can translate that into further content by either video recording that walk, taking photos along the way, or writing about it later. No matter how it’s processed, it’s content.

So, while it’s frustrating to be sequestered for this long, we all know it’s for our own health and for the greater good of the PLANET. Coronavirus has definitely hit my area, and with my bad asthma, I’m hesitant to leave the house–other than a neighborhood walk–for anything for the most part. I know a lot of people are having a hard time with this, but we really are in this together. My recommendation is to concentrate on the good content that is out there. Be aware of the “doom and gloom” to be educated, but focus on the better stuff. Pay attention to how others are helping each other. Look at the content that people are putting out to ensure that you are recognized, loved, helped, and that your mind is staying active. Watch webinars and video conferences. This is a great opportunity to hone your verbal and written communications skills because working from home involves better communications skills than when you are in the office. Appreciate and enjoy all the entertainment and education that the media offers. You know I learned how to cook better over the years from watching a lot of the Food Network? My husband I have learned a lot about DIY projects and real estate from watching HGTV. It’s an opportunity for you to read all those books that you’ve been collecting to read and “will get to eventually”. This is time to spend with your families. This is a time to break out your creative side and draw, paint, knit…whatever. Learn to exercise at home doing something different–there are plenty of “dance parties” and yoga classes online where you don’t need equipment. Use this time to absorb content that will help you be a better person when you emerge from the quarantines. It will help distract you from the doom and gloom. Contribute content when you can, even if it’s a one-to-one instant message conversation with a friend, or an email. I know an email checking in on my parents lifted their spirits that I was checking in on them. Or heck, a blog post. 🙂

It’s all about the content right now. Learn to absorb and appreciate what’s out there right now that we can use, and help contribute positive content to share.

What are your thoughts? Include your comments below.

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The COVID19 pandemic is spurring more online learning

Smiling college students in a lecture

While I’ve been talking about how it took a pandemic to truly begin to show companies that remote working is a viable option for many, I’m starting to see that it also applies to online learning. In light of the spreading virus, many university and college campuses are closing down and switching over to online classes. As a result, it seems like the ripe time for online learning–especially m-learning–to be put to the test (as if it hadn’t been already) in the same way that remote working is being put to the test.

If you look to very early entries on this blog, you’ll see that there are a LOT of articles that I’ve written in the past in favor of online learning.  I don’t remember the exact statistic off the top of my head as I write this, but I remember reading that there are more active smartphones in the world than there are people, and those in third-world countries are more likely to have a mobile or smartphone than a computer and adopt mobile learning (also known as m-learning) than other places.

What prompted this post was that I was reading social media posts and responses of parents who are skeptical or worried about their children’s education having to switch online (especially college students) for the rest of the semester. As someone who has done all of her graduate credentials (three graduate certificates and a master’s degree) online from “brick and mortar” schools in the last ten years, and having taught two graduate classes online for a “brick and mortar” university, I can tell you that students will only lose out if the professor teaching doesn’t put a little bit of time into what they post on online courses.

If a professor has got a good foundation for the curriculum, it will be easy to follow. Assignments will still be due and graded, and online forums, chat groups, etc. will be MORE important. It’s a matter of how well laid-out the course is in a learning management system (LMS) and how strong the curriculum is. It’s also a matter of how well students and instructors choose to communicate. Short of being in person, it’s important to utilize all online means possible to ask questions and discuss in order to continue the learning process. To be honest, this kind of communication, in fact, is actually good training for the real world. We can’t always be in face-to-face contact with clients or co-workers globally, and using conference calls, online forums, chat groups, instant messaging, and email are all par for the course (no pun intended). This is the norm! Getting used to this not only helps to keep their education going, but it also prepares them for the “real world” and expanding their communications skills. 

I’ve been a huge advocate for online learning for at least a decade now. It can be done, and like anything else, it’s a matter for the student to be dedicated towards reading the syllabus and assignments carefully, following instructions, and putting the same amount of effort in, if not more. The success of the course lays on how the course information and lines of communication are kept open by the instructor. It’s an adjustment for those who are not used to doing things this way, but it’s been a feasible way of doing things for more than a decade, and now, more learning is being forced into seeing this as a viable option out of necessity. 

What are your thoughts? Include your comments below. 

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Structure and Semantics for Context – Simple A

Maxwell Hoffmann

Maxwell Hoffmann, circa 2013
Photo credit: D.M.Villegas

Simple A’s Maxwell Hoffman happens to be a good friend and mentor of mine. I’m lucky and honored to have him as one of my cheerleaders. Maxwell recently wrote and excellent article about structure and semantics for context in content for Simple A’s blog and for the ISTC.

His article starts,
Content becomes intelligent, flexible, and capable of scalable personalization through structure and semantics.

Content drives customer experience (CX). In order to achieve optimal CX, we need the ability to manage multiple variations of content components that are dynamically assembled as relevant experiences, based on the context of the customer’s touchpoints. We need the ability to create a content component once, then reuse and deploy it many times, in many ways. This requires structured content with an intelligence shaped by semantics.

Structuring content within a well-defined content model makes content scalable, reusable, adaptable, and measurable. We cannot create real-time, personalized conversations at scale without structured, intelligent, semantically rich and truly accessible content.

He continues the article breaking down how we can create content models based on reusable content (do I hear DITA?) and how we model content has direct impact on user and customer experience. This is the foundation of intelligent content, if you think about it.

It’s a well-written article, and I highly recommend that you take a look at it.

Structure and Semantics for Context

What do you think? Include your comments below.

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