This is interesting, and might help those of us who have been content strategists for a long time finally settle on…something. Finding work has been difficult since marketers have taken over the job title to make it into something that most of us in tech comm aren’t. The explanation in this makes sense, and perhaps going forward in job searches, I can search under “content designer”, with the hopes that those who are putting out the job postings aren’t looking for strictly UX or visual designers (I can do those thing, but on a limited basis).
What do you think of this move by Facebook? Include your comments below.
Ooh…she’s going into controversial territory here… (Well, yeah, I am. What’s new?)
I’ve heard some people say that the COVID-19 pandemic and world events really has them looking at life very differently now on a number of levels. One of those levels for me has been dealing with how do a show the world my principles in a positive light? How do I practice my principles through my actions? These are tough ethical and moral questions for anyone, but this time period in my life and our world’s history is truly bringing this to the forefront, for sure.
As there’s a good segment of technical communicators out there who are looking for work due to the pandemic, it’s a good time to be thinking about those things. For me, it’s not only doing what’s right for me and looking for jobs that appreciate what I can offer and that I can enjoy my work, but also what they are doing. As I get older, sticking to some of my principles gets to be a bigger issue, and how I can apply my values within my work and still stay true to my beliefs and sleep at night knowing that I hopefully did the right thing through my work.
Now, looking at my work history, I didn’t always work for places that always had a good reputation. At the time, I kept a blind eye that as long as I wasn’t part of that segment of the business doing the “dirty work” thinking I was okay. As I’ve gotten older, I can’t do that so much anymore. I have to feel okay that what I do serves a better cause overall, and that I can agree with the company’s mission and ethics. We all have different levels of where we stand on issues, so in some instances this can be hard. For example, if you are a person who is strongly against fossil fuels, but the industry where you live is primarily gas and oil, then there are going to be difficulties. But if you also knew about the things that the company is doing to make cleaner fuels and other earth-positive products, you might not be quite as strict about where you work. It’s a slippery slope.
It also applies to the people you work with as well. I’ve been fortunate that most of the people that I’ve worked with hold the same values that I do, and that makes work easier as well when dealing with others. If you come from the same or a similar perspective on something, interpersonal relationships with others is easier. You don’t have to agree with everything, but you generally know that if someone’s holistic ethical approach is the same as yours, you’re going to be fine.
As I continue to find my next gig, this becomes important to me. I don’t want to apply to a company that supports causes that go against my standards. I don’t want to work for a company that cheats people or treats them poorly–whether they be their employees, consultants, or even their customers. I prefer to work for companies that do look out for those who work for them and their customers, and make it a point to make it part of their internal conversations.
Like I said, it’s a slippery slope navigating in this crazy world right now, but it’s something we should all be conscious of. Where do you want to be? What do you want to support? Is where you work a place that supports the betterment of others and helps elevate us all? Our principles and ethics can slide. What might be a deal breaker for you isn’t for me, and vice versa. And that’s okay. But we should all be conscious of this, especially in tech comm work. Why? It’s actually part of our job, if you think about it. We write manuals, how-to guides, policies and procedures, training, and a host of other forms of content that are meant to help others get things done on an equal level, or at least provide a means of balancing things so things can be equal. Localization and globalization is part of that. It’s built into what we do.
So, as you continue, just think about how influential technical communicators can be in this respect. And make choices that are right for you, and right for the world that you want to leave behind.
Welcome to day 4-ish of my self-quarantine from the coronavirus pandemic. I say 4-ish because I went out on Sunday, but once I came back, I’ve stayed home every since. I went for a walk with my husband around the neighborhood yesterday for a little bit of fresh air, but now most of the weather is expected to be wet and soggy for most of the next week, so other than a doctor’s appointment that hasn’t been cancelled yet, I plan to stay indoors.
This post was inspired by something that I just watched on Twitter. Normally, I don’t watch Jimmy Fallon and the Tonight Show much (we’re more Late Show with Stephen Colbert people), but I saw he had posted a “home edition” post, and I was curious. I didn’t watch the whole thing, but he said something in his conversation with Lin-Manuel Miranda in passing that perked my ears up. He mentioned that right now, it’s “all about the content”.
BAM!
In the conditions that all of us are in right now, with most of us on self-imposed quarantines, many don’t know what to do with themselves if they aren’t doing their work from home or helping their kids with schoolwork. Being generally sequestered indefinitely, they yearn for content to keep them abreast of what’s going on in the world as well as something to entertain them to help pass the time. Many business-related companies that have means of broadcasting through webinars or the like are already taking advantage of this, and trying to help the “cause” of needing content to help people get through these times. So many people are not used to staying at home for long periods of time, unless they’ve been seriously ill, or snowed in from a blizzard or other natural disaster. Perhaps because I’m a bit of an introvert, and I’ve worked from home for a long time, I’m used to staying home and not going out for long stretches of time. I am a natural couch potato–my mother used to criticize me for it, but I’ve always loved watching TV to watch all the comedies, action shows, and documentaries I could. I swear half of my knowledge comes from pop culture from those years of intensely watching TV from the 1970s-1990s especially.
So, this is an opportunity to either appreciate the content that is out there or start creating your own. I’ve been watching documentaries, movies, and TV shows that were on my watch list for the longest time, and I’m starting to read some books again. At the same time, I’m working with my programming chair/vice-president of the STC-Philadelphia Metro Chapter and another STC person on creating other content and events to go on virtually in the coming months.
Now, you might think that you need to have fancy equipment and lighting and audio to create content. Nope. Heck, this blog post is content. It’s taking up some of your time, and giving you something to think about, doesn’t it? Additionally, it’s not about the “bling”. Again the point is the content itself. What is the big message? What value does the content–whether it be text, video, audio, or whatever–have? Does it need to be “perfect” in order to get that main message through? In my opinion, it doesn’t not have to be glitzy. It’s nice when it is, but it doesn’t have to be. All content, as we’ve been told by content marketers, is about storytelling. Yes, that procedure manual you are writing or those instructions that you are writing as a technical writer are still telling a story. Any kind of entertainment we watch right now is content and it’s storytelling. Content storytelling comes in infinite forms, after all.
Here’s my contribution. Here’s a photo of me and my husband taking a walk around our neighborhood. It’s usually this quiet around here for the most part anyway. We didn’t stay six feet apart for long!
What kind of content are you either going to consume or create today? For me, it’s watching a mini-series on Hulu, then watching Star Trek: Picard and the Ready Room later today. I might create some storytelling by submitting my resume to another job opening. I know I’ve definitely been having conversations via social media and instant messaging with friends and family during this time. For me, most of this is generally the same as usual–I fill my life with content. Content is storytelling, but it’s also how you fill your life with experiences. Going out for a walk to get some fresh air is still absorbing content–you are using all your senses to create your story of taking that walk outside. You can translate that into further content by either video recording that walk, taking photos along the way, or writing about it later. No matter how it’s processed, it’s content.
So, while it’s frustrating to be sequestered for this long, we all know it’s for our own health and for the greater good of the PLANET. Coronavirus has definitely hit my area, and with my bad asthma, I’m hesitant to leave the house–other than a neighborhood walk–for anything for the most part. I know a lot of people are having a hard time with this, but we really are in this together. My recommendation is to concentrate on the good content that is out there. Be aware of the “doom and gloom” to be educated, but focus on the better stuff. Pay attention to how others are helping each other. Look at the content that people are putting out to ensure that you are recognized, loved, helped, and that your mind is staying active. Watch webinars and video conferences. This is a great opportunity to hone your verbal and written communications skills because working from home involves better communications skills than when you are in the office. Appreciate and enjoy all the entertainment and education that the media offers. You know I learned how to cook better over the years from watching a lot of the Food Network? My husband I have learned a lot about DIY projects and real estate from watching HGTV. It’s an opportunity for you to read all those books that you’ve been collecting to read and “will get to eventually”. This is time to spend with your families. This is a time to break out your creative side and draw, paint, knit…whatever. Learn to exercise at home doing something different–there are plenty of “dance parties” and yoga classes online where you don’t need equipment. Use this time to absorb content that will help you be a better person when you emerge from the quarantines. It will help distract you from the doom and gloom. Contribute content when you can, even if it’s a one-to-one instant message conversation with a friend, or an email. I know an email checking in on my parents lifted their spirits that I was checking in on them. Or heck, a blog post. 🙂
It’s all about the content right now. Learn to absorb and appreciate what’s out there right now that we can use, and help contribute positive content to share.
What are your thoughts? Include your comments below.
While I’ve been talking about how it took a pandemic to truly begin to show companies that remote working is a viable option for many, I’m starting to see that it also applies to online learning. In light of the spreading virus, many university and college campuses are closing down and switching over to online classes. As a result, it seems like the ripe time for online learning–especially m-learning–to be put to the test (as if it hadn’t been already) in the same way that remote working is being put to the test.
If you look to very early entries on this blog, you’ll see that there are a LOT of articles that I’ve written in the past in favor of online learning. I don’t remember the exact statistic off the top of my head as I write this, but I remember reading that there are more active smartphones in the world than there are people, and those in third-world countries are more likely to have a mobile or smartphone than a computer and adopt mobile learning (also known as m-learning) than other places.
What prompted this post was that I was reading social media posts and responses of parents who are skeptical or worried about their children’s education having to switch online (especially college students) for the rest of the semester. As someone who has done all of her graduate credentials (three graduate certificates and a master’s degree) online from “brick and mortar” schools in the last ten years, and having taught two graduate classes online for a “brick and mortar” university, I can tell you that students will only lose out if the professor teaching doesn’t put a little bit of time into what they post on online courses.
If a professor has got a good foundation for the curriculum, it will be easy to follow. Assignments will still be due and graded, and online forums, chat groups, etc. will be MORE important. It’s a matter of how well laid-out the course is in a learning management system (LMS) and how strong the curriculum is. It’s also a matter of how well students and instructors choose to communicate. Short of being in person, it’s important to utilize all online means possible to ask questions and discuss in order to continue the learning process. To be honest, this kind of communication, in fact, is actually good training for the real world. We can’t always be in face-to-face contact with clients or co-workers globally, and using conference calls, online forums, chat groups, instant messaging, and email are all par for the course (no pun intended). This is the norm! Getting used to this not only helps to keep their education going, but it also prepares them for the “real world” and expanding their communications skills.
I’ve been a huge advocate for online learning for at least a decade now. It can be done, and like anything else, it’s a matter for the student to be dedicated towards reading the syllabus and assignments carefully, following instructions, and putting the same amount of effort in, if not more. The success of the course lays on how the course information and lines of communication are kept open by the instructor. It’s an adjustment for those who are not used to doing things this way, but it’s been a feasible way of doing things for more than a decade, and now, more learning is being forced into seeing this as a viable option out of necessity.
What are your thoughts? Include your comments below.
This is an argument I often make with the Academic Outreach team of my STC chapter, especially considering that 3 officers were History majors as undergrads.
Information literacy is a big part of content strategy. Understanding what is truly important is a huge chunk of us helping clients decipher what is needed moving forward.
This is a great article about information literacy, which goes well beyond technology.
After over a decade of pushing to make our product experiences simple, straightforward and human, our Facebook Product Content Strategy…
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