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Adobe Day at #STC14 Will Be Looking Towards the Future!

Doc and Marty McFly can't believe the fabulous information they are getting at Adobe Day @STC Summit 2014 . (They already went, and said it was fantastic--not to be missed!)
Doc Brown and Marty McFly can’t believe the fabulous information they got at Adobe Day at the STC Summit 2014. (They already went, and said it was fantastic–not to be missed!)

With each big conference that I attend, I always look forward to Adobe Day, and Adobe Day at the 2014 STC Summit is no exception.  You’ve probably read my past posts about Adobe Day from other conferences, so you know how rich in information they are. I’ve learned an enormous amount of information FOR FREE that would otherwise cost thousands of dollars from the leading experts in the field. It’s hard to find that anywhere else.

On Sunday morning, May 18th, 2014, Adobe is once again putting together a stellar group of technical communications luminaries to set our imaginations on fire! This year’s theme appears to be, “Vision 2020: The Demanding Job of a Technical Communicator.”  Based on the descriptions of each speaker’s talk during this morning session, each will be providing advice and tools–free of any product promotion–that can help make our demanding jobs easier and more productive.  I’ve heard all the speakers before in one way or another, and I can tell you that all of them are top rate. Most of them have spoken at previous Adobe Day events, and they are invited back time and time again because they have valuable information to share.

Kapil Verma of Adobe will be speaking about who he thinks are today’s technical communicators (hint: there’s more than one type!). Marcia Riefer Johnston will be talking about single-sourcing techniques she used to save her company USD$16,000! I’ve taken Marcia’s writing workshop and read her book, so I can tell you she have some marvelous tips. Kevin Siegel will be talking about how to combine something I love–e-learning–with technical documentation to make the documentation more dynamic and valuable! I’m looking forward to that.  Bernard Aschwanden–the STC’s newly elected vice-president–will be speaking about using content strategy to help promote revenue growth. And last, but not least, a panel including all the speakers plus Tom Aldous of Acrolinx, moderated by Matt Sullivan, looks like it will be quite the lively talk.

Did I mention that breakfast, snacks, and lunch are included, too? And it’s FREE?

I know–you are saying, “Great! I want to go! I don’t want to miss out on this!” Great! But you do have to register so that Adobe knows you are coming! Make sure you register by 11:59 PM PDT on May 16th, because you don’t want to miss out!

Register for Adobe Day @ STC Summit 2014

I will be covering the event LIVE on Twitter from my @techcommgeekmom account, so make sure to follow along, even if you are attending!

See you there!

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Who says you can’t have a PDF book and print it too?

I’m in the process of recovering from a great weekend I had at the pre-conference of Lavacon hosted by the Adobe TCS team this weekend. There is so much to tell, but I’m working on a separate post for that, so stay tuned–it should be up in a day or so.

In the meantime, I just wanted to share something that I thought was pretty cool. Lavacon is taking place in Portland, Oregon, which is the home of the world famous Powell’s Bookstore. It is one of those landmarks that anyone who visits Portland has to visit, even if it’s just for a few minutes. The store occupies an entire city block, and includes both used books and new in print books. I was told by multiple sources that one should not think that an hour is enough time to spend in the store, as an hour easily turns into a whole day there. It’s THAT cool.

Marcia leads Val and I to Powell’s!

Well, I had a very limited window where I was going to be able to check out the city before returning home from the Adobe Day event, and my new friend, author Marcia Riefer Johnson who writes the blog, “How to Write Everything,” took me and Val Swisher, who is an Adobe Day and Lavacon speaker as well as the CEO of Content Rules, to Powell’s just for a quick visit, so that a) we could say that we had been to Powells, even if it was just a brief visit, and b) to show us this neat machine that prints books for customers on the spot! It’s called the “Espresso Book Machine“, and it prints out digital publications that are in the Powell’s catalog, and will print the book for you right on the spot.

Powell’s Espresso Book Machine!

Yes, while you wait!  Marcia goes into more details about how it works, and how she is using it for pre-publication purposes of her upcoming book coming out in April 2013 called, Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them.  Read about how she’s doing this in her blog.

In the meantime, as one of the things Marcia posted on her blog, she shared a YouTube video of how Powell’s Espresso Book Machine (EBM) works. I think this is pretty cool:

Now…imagine writing the user manual for this gadget? That would be quite the interesting and exciting task, now wouldn’t it be?

Val Swisher and I at Powell’s!

Val and I both felt that if we had the chance to go back to Powell’s, we definitely would. Thanks for taking us, Marcia! This looks like a great tool, not only as a consumer (this way, we can find lots of great tech comm resources and have them specially printed for us), but also as creators, allowing us to print our content as needed. Print is not dead! It has gone digital in more than one way!