I can’t believe it’s been almost a year since I went to the Intelligent Content Conference in San Jose, California at Scott Abel‘s invitation. To say the least, I have to say I had a marvelous time. This is a conference that focuses on content strategy, and all the presentations were loaded with information that either reinforced what I had already learned, or introduced new ideas and concepts on the subject. The thing I liked about it was that it really had something for everyone at all professional levels–even for somebody like me who still considers herself a newbie. I also met a lot of new professional contacts who specialize in content strategy–a real “who’s who” of content strategy attended. Over the past year, I’ve learned a great amount from each of these experts and have been able to apply much of what I’ve learned to my job. (That’s important!)
This year, the Intelligent Content Conference (ICC) changed hands from the Rockley Group to the Content Marketing Institute. But fret not! Ann Rockley and Scott Abel are still very much involved with ICC, but now attendees have the added bonus of the know-how of the Content Marketing Institute and the wisdom of Robert Rose and Joe Pulizzi! Joe spoke as a keynote speaker at last year’s ICC, and he was fantastic, presenting the concepts of content marketing to this content strategy crowd. The merging of these two groups will open up new doors connecting content strategists and content marketers, and it should be great!
The Intelligent Content Conference is in San Francisco, California this year, and will be held on March 23-25, 2015. It looks like it’s going to be a great conference, and a nice time of year in San Francisco, too!
Alas, due to timing, I can’t go. (Awwww.) I’m immensely disappointed, that I can tell you. But, don’t let that stop you from going if you can! I’ve been in contact with the good folks at the Content Marketing Institute, and they let me know that if you click on the image at the top of this post, or use the image on the right sidebar of this blog, and use the code TCGM100, you can get a $100 discount on your registration. How cool is that? “Ka-ching” for you!
So, what are you waiting for? Go click on the image now, and check out what ICC has to offer this year (which is a LOT!), and register now!