Content strategy – Complete or Done?

Are we giving our customers the right content at the right time or are we giving them an encyclopedia to work through? What’s our content strategy?

Source: www.sharonburton.com

Sharon Burton has written an excellent article here about what content strategy is about. The argument she makes is one that I make often during my work. It’s great to have lots of information available, but if there’s no context or it’s difficult to navigate through to find the specific information you are looking for, it’s worthless. 

 

Read this article. Sharon articulate this concept brilliantly. 

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, and BASF North America, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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