Are we giving our customers the right content at the right time or are we giving them an encyclopedia to work through? What’s our content strategy?
Sharon Burton has written an excellent article here about what content strategy is about. The argument she makes is one that I make often during my work. It’s great to have lots of information available, but if there’s no context or it’s difficult to navigate through to find the specific information you are looking for, it’s worthless.
Read this article. Sharon articulate this concept brilliantly.