Tag Archives: Marketing

Online Student Again! Part 10: 5 Ideas to Transform Your Digital Marketing

I’ve finally finished the last module of the Rutgers online course on digital marketing! In some respects, it feels like I just got started, but in other respects, it feel like I’ve been doing this a LONG time, and I’ll be … Continue reading

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Online Student Again, Part 8: Online Customer Acquisition – Accio Customers!

As of the end of this module, my mini-MBA course is now three-quarters of the way done! I’m glad it’s getting towards the end since it’s been a while since I squeezed in a course into my busy schedule. This … Continue reading

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Online Student Again, Part 6: Personalized Digital Experiences–Oh boy. Almost creepy.

When I started the next unit on personalized digital experiences, I wasn’t quite sure what to expect.  In short, my initial guess that it had to do with the tech comm mantra of “know your audience” was right, but that’s … Continue reading

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Online Student Again Part 5: Content Marketing: Wait, didn’t I hear about this a year ago? 

Almost exactly a year ago, I returned from a conference that changed a lot about the way I think about content. It was the 2014 Intelligent Content Conference (ICC2014). My brain soaked in a lot of information, and new friends … Continue reading

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Online Student Again, Part 4: Mobile Marketing, AKA Dang, I haven’t kept up!

After the confidence I had emerging from the Social Media Marketing module of my digital marketing course, I felt I could ride that wave of confidence into the next module about Mobile Marketing.  From what I could tell, I wasn’t wrong … Continue reading

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Tech Comm=Customer Satisfaction. Or So It Should Be.

As I continue to study my digital marketing course, and I start to delve more into trying to understand content marketing, to me, I end up going back to my foundation, which is customer service and consumer relations, and how that … Continue reading

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Online Student Again: Part 1

As I’ve mentioned in an earlier post, I decided to bite the bullet and “git me some learnin’ ” in preparation of possible unemployment or breaking out on my own to consult. The big buzz in content strategy for the … Continue reading

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