Tag Archives: content marketing

Canon–you need better tech writers

In the last week, I have purchased two new (to me) pieces of technology. The first was an upgrade to an iPhone SE from my iPhone 5S.  I decided not to get the iPhone 7 because I had some serious … Continue reading

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Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow}

There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views. Source: Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow} One of my digital marketing profs … Continue reading

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The Power of Social Media: Chewbacca Edition

There’s a viral video that just came out that I just love, not only because it’s funny, but it appealed to the geek in me.  It’s a woman who bought a fun item for her own enjoyment, and was getting … Continue reading

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Three ways to look at the future: perspectives from a writer, reader, and marketer of content

My friend, Parth Mukherjee of Jifflenow, created an excellent SlideShare presentation that he shared at the STC India conference while still at Adobe, but shared recently on LinkedIn. While I didn’t attend the conference, he created a great conversation about … Continue reading

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You have no excuse not to read this blog now.

I received this nice little message in my blog’s notifications: Yes, that’s right! There are 1000 posts on this blog! Some posts are gems! Some are duds! Some are somewhere in between! But over three years, content has been curated … Continue reading

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IDW looks like an awesome event–can’t wait to go!

Last year, I was really disappointed that I couldn’t go to the inaugural Information Development World (IDW) conference in San Jose, CA.  I knew, since it’s produced by The Content Wrangler and Content Rules, that it would be a top-notch event. … Continue reading

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Online Student Again, Part 11: I passed! 

After a delay due to server hacks at Rutgers University, I finally got my grades while I was vacationing in Ireland. My final grade was a B+ for my Digital Marketing class! While in recent years, I have had a … Continue reading

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Online Student Again, Part 8: Online Customer Acquisition – Accio Customers!

As of the end of this module, my mini-MBA course is now three-quarters of the way done! I’m glad it’s getting towards the end since it’s been a while since I squeezed in a course into my busy schedule. This … Continue reading

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Online Student Again Part 5: Content Marketing: Wait, didn’t I hear about this a year ago? 

Almost exactly a year ago, I returned from a conference that changed a lot about the way I think about content. It was the 2014 Intelligent Content Conference (ICC2014). My brain soaked in a lot of information, and new friends … Continue reading

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Tech Comm=Customer Satisfaction. Or So It Should Be.

As I continue to study my digital marketing course, and I start to delve more into trying to understand content marketing, to me, I end up going back to my foundation, which is customer service and consumer relations, and how that … Continue reading

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