Tag Archives: content marketing

Canon–you need better tech writers

In the last week, I have purchased two new (to me) pieces of technology. The first was an upgrade to an iPhone SE from my iPhone 5S.  I decided not to get the iPhone 7 because I had some serious … Continue reading

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Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow}

There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views. Source: Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow} One of my digital marketing profs … Continue reading

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The Power of Social Media: Chewbacca Edition

There’s a viral video that just came out that I just love, not only because it’s funny, but it appealed to the geek in me.  It’s a woman who bought a fun item for her own enjoyment, and was getting … Continue reading

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Three ways to look at the future: perspectives from a writer, reader, and marketer of content

My friend, Parth Mukherjee of Jifflenow, created an excellent SlideShare presentation that he shared at the STC India conference while still at Adobe, but shared recently on LinkedIn. While I didn’t attend the conference, he created a great conversation about … Continue reading

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You have no excuse not to read this blog now.

I received this nice little message in my blog’s notifications: Yes, that’s right! There are 1000 posts on this blog! Some posts are gems! Some are duds! Some are somewhere in between! But over three years, content has been curated … Continue reading

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IDW looks like an awesome event–can’t wait to go!

Last year, I was really disappointed that I couldn’t go to the inaugural Information Development World (IDW) conference in San Jose, CA.  I knew, since it’s produced by The Content Wrangler and Content Rules, that it would be a top-notch event. … Continue reading

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Online Student Again, Part 11: I passed! 

After a delay due to server hacks at Rutgers University, I finally got my grades while I was vacationing in Ireland. My final grade was a B+ for my Digital Marketing class! While in recent years, I have had a … Continue reading

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