Everything’s Coming Up Roses! : Why I’ll be going to Adobe Day at Lavacon 2013

Ethel Merman can't wait to go to Adobe Day at Lavacon 2013--and she's been gone almost 30 years!

Ethel Merman can’t wait to go to Adobe Day at Lavacon 2013–and she’s been gone almost 30 years!

A little more than a month from this writing, Adobe will be hosting an Adobe Day event at the 2013 LavaCon Conference on Social Media and Content Strategies. It will feel a little sentimental for me, because I felt like I had come into my own when attending the same event last year. I remember my excitement at hearing all the speakers and learning so much information from them as a newly-minted technical communicator. All the information that I soaked in during last year’s Lavacon Adobe Day was put to good use, as I was able to use the information when speaking at interviews when I was job searching. I’m confident that the information I learned at the event helped me get the job I have right now.

Now, I’m excited that Adobe is bringing the event back to Lavacon this year.  I think I’m just as excited as last year, to be honest! Having now attended two Adobe Day events (the other being the one at the 2013 STC Summit), I know I’m in for a great time.

AdobeDayLavacon2013AdAdobe has adopted a theme around the location of the Lavacon Adobe Day, namely around Portland, Oregon’s nickname of “The City of Roses.”  I got to thinking about this, and it seems totally appropriate.  If you think about it, technical communicators are the gardeners and landscapers of content and technical communication. We need to sow and care for our documentation as if they are our gardens and plants.  I know that I grow with each event with my own knowledge, and that’s why I like attending them.

And how is it that we describe growing roses? I believe the expression is that roses are “cultivated”, which implies to me that they aren’t just grown, but they are carefully tended to, bad stuff weeded out, and they are pruned until they are just right, much like technical communication should be.  If these steps are done correctly, diligently, and thoughtfully, rose plants should bloom in full.  The same applies to our documentation–our gardens! The speakers at Adobe Day will be helping us learn the tools and methods we need to make our “gardens” grow!

I’ve seen many of the speakers listed for the event before, speaking about different topics. They always have fantastic insights. I’m also looking forward to seeing some other presenters that I haven’t heard from before.  The great thing about Adobe Day events is that isn’t never the same thing twice.  Topics change and shift with the times, and the talks reflect of that reality.  World-class experts helping us all learn how to make our “gardens” grow on a global scale? Priceless.  The fact that the event is FREE and that it’s not a big info-mercial for Adobe is an added bonus. Adobe makes a very concerted effort to make sure that the event is topic-centric, not software endorsement-centric.  Their goal is to help technical communicators grow in knowledge, and the thought leadership they gather for each of these events are top notch.  Who wouldn’t want to go to something like that?

As I said earlier, I feel that I grow each time that I attend an Adobe Day event.  I’ve already seen how it has helped open my mind, and that knowledge has given me a boost both in job interviews and in the workplace.  I bring back the best ideas to help me not only grow my own career, but to also help the company I work for grow with the times as well.  The last thing any company needs is to be in the weeds, and these talks definitely help with the weeding process of what best practices are to be used. The best ideas are cultivated and presented to us!

So, if you are going to Lavacon this year, or if you are going to be in the Portland, Oregon area on the morning of October 20th, I strongly encourage you to attend this great event. I’ll definitely be there in full force, and I’ll be covering the event live through my Twitter feed as well.

If you do decide to go, be sure to register at the link below, so they know you are coming. They say there’s no such thing as a free lunch, but that’s included in the event, too, so sign up here:
http://adobedayatlavacon2013.campaignsandevents.com/

See you there!

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, and BASF North America, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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2 Responses to Everything’s Coming Up Roses! : Why I’ll be going to Adobe Day at Lavacon 2013

  1. Danielle, Your Ethel caption cracks me up. Looking forward to seeing you again. Lavacon is the place to be in October.

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