Category: Uncategorized

As a master of content curation and repurposing, the late Casey Kasem teaches us how to make content about products and services exciting and captivating.

Source: content-science.com

Content Science posted this on Twitter, and it’s awesome. I, too, was a big fan of the America’s Top 40 Radio broadcast as a teenager in the 1980s as well. This is an excellent analogy of how the countdown was a creative way to really present an analytical sales report, if you think about it! The countdown was based on the ranking of record sales as tracked by Billboard Magazine, after all. 

 

Kevin Howarth does an excellent job to show how Kasem’s program created great content that left its audience wanting more. And isn’t that what we all want our content to achieve? 

 

Take a look, and tell me what you think below. I think it’s a great article!

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Putting your global customer first is a critical, but often overlooked, step in creating a global brand. Here’s why content marketers should put global customers first.

Source: www.contentrules.com

The brilliant Val Swisher has put out another perspective in writing for content marketing that is often overlooked. Americans often forget that our cultural perspective is not necessarily shared by other cultures, and that can impact the content used in content marketing. I know I would have a hard time figuring out how to make some content global, based on what she writes in this article, but I know I could learn it! 

 

Take a look–it’s some really good insight. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.

Source: contentmarketinginstitute.com

Neil Patel wrote a fantastic article about writing for mobile readers for the Content Marketing Institute. Many of the points Neil makes are things that I’ve been learning in my digital marketing class, but this takes it to a whole new level. Great article! Take a look!

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

See the time it takes to write a 2,000-word article on the Buffer blog, how every minute is spent, and how we write blog posts from research to promotion.

Source: blog.bufferapp.com

While this is a slightly promotional piece for the company called, "Buffer", the author of this blog post makes some excellent points about how it’s actually not that easy to create a blog post from scratch, and the things that need to be considered when writing an original post. It takes a long time to craft something that’s relevant content!  Most of these steps are not too different from the process I go through, depending on what kind of post I’m doing. He doesn’t mention what it takes to curate content and comment (like this instance here). It might not take the same kind of time, but I don’t want to put garbage up here. 

 

This is definitely worth a read if you are thinking of working on blog posts regularly. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Imagine a dinner party. What do you envision? The food! But not just the food – the entire experience. Come into the content kitchen for a look at how good ingredients (the raw content), good tools, good processes, and delivery all contribute to creating a satisfying experience. Continue reading →

Source: contentmarketinginstitute.com

I am always an advocate for a good technical communications analogy, especially when it concerns content, and Rahel Bailie has "hit it out of the park" (to use the baseball expression) with this article. Rahel knows her audience very well in two respects–she knows how to write about intelligent content well, and she also knows how many technical communicators are "foodies"! 

 

Well done, Rahel. This is a fantastic article, and all content strategists should read this. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications