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How to Write a Blog Post: A Full Breakdown of What We Do

See the time it takes to write a 2,000-word article on the Buffer blog, how every minute is spent, and how we write blog posts from research to promotion.


While this is a slightly promotional piece for the company called, "Buffer", the author of this blog post makes some excellent points about how it’s actually not that easy to create a blog post from scratch, and the things that need to be considered when writing an original post. It takes a long time to craft something that’s relevant content!  Most of these steps are not too different from the process I go through, depending on what kind of post I’m doing. He doesn’t mention what it takes to curate content and comment (like this instance here). It might not take the same kind of time, but I don’t want to put garbage up here. 


This is definitely worth a read if you are thinking of working on blog posts regularly. 


See on Scoop.itM-learning, E-Learning, and Technical Communications


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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