See the time it takes to write a 2,000-word article on the Buffer blog, how every minute is spent, and how we write blog posts from research to promotion.
While this is a slightly promotional piece for the company called, "Buffer", the author of this blog post makes some excellent points about how it’s actually not that easy to create a blog post from scratch, and the things that need to be considered when writing an original post. It takes a long time to craft something that’s relevant content! Most of these steps are not too different from the process I go through, depending on what kind of post I’m doing. He doesn’t mention what it takes to curate content and comment (like this instance here). It might not take the same kind of time, but I don’t want to put garbage up here.
This is definitely worth a read if you are thinking of working on blog posts regularly.