Putting your global customer first is a critical, but often overlooked, step in creating a global brand. Here’s why content marketers should put global customers first.
The brilliant Val Swisher has put out another perspective in writing for content marketing that is often overlooked. Americans often forget that our cultural perspective is not necessarily shared by other cultures, and that can impact the content used in content marketing. I know I would have a hard time figuring out how to make some content global, based on what she writes in this article, but I know I could learn it!
Take a look–it’s some really good insight.