As a master of content curation and repurposing, the late Casey Kasem teaches us how to make content about products and services exciting and captivating.
Content Science posted this on Twitter, and it’s awesome. I, too, was a big fan of the America’s Top 40 Radio broadcast as a teenager in the 1980s as well. This is an excellent analogy of how the countdown was a creative way to really present an analytical sales report, if you think about it! The countdown was based on the ranking of record sales as tracked by Billboard Magazine, after all.
Kevin Howarth does an excellent job to show how Kasem’s program created great content that left its audience wanting more. And isn’t that what we all want our content to achieve?
Take a look, and tell me what you think below. I think it’s a great article!