As a master of content curation and repurposing, the late Casey Kasem teaches us how to make content about products and services exciting and captivating.
Source: content-science.com
Content Science posted this on Twitter, and it’s awesome. I, too, was a big fan of the America’s Top 40 Radio broadcast as a teenager in the 1980s as well. This is an excellent analogy of how the countdown was a creative way to really present an analytical sales report, if you think about it! The countdown was based on the ranking of record sales as tracked by Billboard Magazine, after all.
Kevin Howarth does an excellent job to show how Kasem’s program created great content that left its audience wanting more. And isn’t that what we all want our content to achieve?
Take a look, and tell me what you think below. I think it’s a great article!
–techcommgeekmom
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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
All content is the owner's opinions, and does not reflect those of her employers past or present.
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