Category: Uncategorized

There is a big difference between giving a speech and giving a speech that “sticks.” Eight ideas to make your presentation memorable

Source: www.businessesgrow.com

As someone who is working on doing more and more presentations all the time, I found this to be a great article with some really good pointers. Mark is one of my instructors at Rutgers for the online digital marketing class I am taking right now, and I have seen the man in action. He practices what he preaches (and presents!). 

It’s a very informative article that I think any presenter can benefit from. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

SEO is the process of discovering keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.

Source: barnraisersllc.com

This is written by one of my Rutgers instructors for my digital marketing class. Great stats, and heck, anyone that uses Ricky Bobby in their blog is awesome by me! 😀

Check out these numbers–these are what SEO is all about, and why it’s important, and it’s something I’m working on getting a handle on it. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

LinkedIn has announced its biggest acquisition yet, spending $1.5 billion for online education startup lynda.com.

Source: mashable.com

This is a big deal, not only because of the finances needed to buy it, but because of the impact it will have in e-learning and m-learning. This match-up actually makes sense. Lynda.com provides training on many software packages from several of the big software companies, like Adobe and Microsoft, and as well as professional soft skills. Connecting with LinkedIn makes sense since LinkedIn is a website geared towards professional and career connections. Aligning training with career achievements and connections seems fairly logical. If you see a LinkedIn job listing for a skill, and you don’t have it, you can go to Lynda.com directly to learn how to do it. It’s actually a brilliant move on the part of LinkedIn, in my opinion. 

What do you think?

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.

Source: contentmarketinginstitute.com

Thanks to Rahel Bailie for posting this on LinkedIn.  This is not only a hot topic in content strategy and technical writing at-large, but it’s also a consuming topic in the digital marketing world. If you’ve been reading my recent "Online Student Again" posts, you’ve read how much the instructors of my course are putting emphasis on this very topic of high quality, relevant content. And these instructors are people that are still very active in the marketing business, so they should know! Like Rahel, I think Neil Patel does an excellent job explaining what this all means. 

I strongly encourage everyone to read this so you understand Google’s new rules. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications