Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.
Thanks to Rahel Bailie for posting this on LinkedIn. This is not only a hot topic in content strategy and technical writing at-large, but it’s also a consuming topic in the digital marketing world. If you’ve been reading my recent "Online Student Again" posts, you’ve read how much the instructors of my course are putting emphasis on this very topic of high quality, relevant content. And these instructors are people that are still very active in the marketing business, so they should know! Like Rahel, I think Neil Patel does an excellent job explaining what this all means.
I strongly encourage everyone to read this so you understand Google’s new rules.