Discover how an image’s type and location could have a substantial impact on brand awareness and customer engagement from the Content Marketing Institute.
As much of this relates to what I’m studying in my digital marketing class, I thought I’d share this gem. I’m a believer in the use of images in content. The old phrase of "a picture can be worth a thousand words" definitely is true in my eyes, and it brings any accompanying text to life. Many of the concepts mentioned in this article are things that I know the instructors talked about in my class, and even from a UX perspective, it’s a nice instructional item to make you think about what attracts readers to your content, whether you are selling something or not.
Take a look.