Discover how an image’s type and location could have a substantial impact on brand awareness and customer engagement from the Content Marketing Institute.
As much of this relates to what I’m studying in my digital marketing class, I thought I’d share this gem. I’m a believer in the use of images in content. The old phrase of "a picture can be worth a thousand words" definitely is true in my eyes, and it brings any accompanying text to life. Many of the concepts mentioned in this article are things that I know the instructors talked about in my class, and even from a UX perspective, it’s a nice instructional item to make you think about what attracts readers to your content, whether you are selling something or not.
Take a look.
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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
All content is the owner's opinions, and does not reflect those of her employers past or present.
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