SEO is the process of discovering keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.
This is written by one of my Rutgers instructors for my digital marketing class. Great stats, and heck, anyone that uses Ricky Bobby in their blog is awesome by me! 😀
Check out these numbers–these are what SEO is all about, and why it’s important, and it’s something I’m working on getting a handle on it.