Author: TechCommGeekMom

How can you best spend 30 minutes on online marketing? Here are four ideas for the ultimate in social media time management.

Source: blog.bufferapp.com

Koka Sexton posted this on Twitter, and connected me with Kevan Lee’s article here. Kevan also wrote the other great article for Buffer that I posted yesterday, so this guy obviously has some great ideas on how to convey how the process of blogging and social media can be done. I recommend reading this article because there are some good ideas, and it shows that you don’t have to spend an eternity on social media to make it good. Kevan has some great tips here. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

As a master of content curation and repurposing, the late Casey Kasem teaches us how to make content about products and services exciting and captivating.

Source: content-science.com

Content Science posted this on Twitter, and it’s awesome. I, too, was a big fan of the America’s Top 40 Radio broadcast as a teenager in the 1980s as well. This is an excellent analogy of how the countdown was a creative way to really present an analytical sales report, if you think about it! The countdown was based on the ranking of record sales as tracked by Billboard Magazine, after all. 

Kevin Howarth does an excellent job to show how Kasem’s program created great content that left its audience wanting more. And isn’t that what we all want our content to achieve? 

Take a look, and tell me what you think below. I think it’s a great article!

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Putting your global customer first is a critical, but often overlooked, step in creating a global brand. Here’s why content marketers should put global customers first.

Source: www.contentrules.com

The brilliant Val Swisher has put out another perspective in writing for content marketing that is often overlooked. Americans often forget that our cultural perspective is not necessarily shared by other cultures, and that can impact the content used in content marketing. I know I would have a hard time figuring out how to make some content global, based on what she writes in this article, but I know I could learn it! 

Take a look–it’s some really good insight. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.

Source: contentmarketinginstitute.com

Neil Patel wrote a fantastic article about writing for mobile readers for the Content Marketing Institute. Many of the points Neil makes are things that I’ve been learning in my digital marketing class, but this takes it to a whole new level. Great article! Take a look!

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

See the time it takes to write a 2,000-word article on the Buffer blog, how every minute is spent, and how we write blog posts from research to promotion.

Source: blog.bufferapp.com

While this is a slightly promotional piece for the company called, "Buffer", the author of this blog post makes some excellent points about how it’s actually not that easy to create a blog post from scratch, and the things that need to be considered when writing an original post. It takes a long time to craft something that’s relevant content!  Most of these steps are not too different from the process I go through, depending on what kind of post I’m doing. He doesn’t mention what it takes to curate content and comment (like this instance here). It might not take the same kind of time, but I don’t want to put garbage up here. 

This is definitely worth a read if you are thinking of working on blog posts regularly. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications