Posted in Uncategorized

David Bowie–Content Strategist? (Yes!)


“The actual context and the state of content is going to be so different to anything we can envisage at the moment–where the interplay between user and the provider will be so in simpatico…it’s going to crash our ideas of what mediums are all about.”
–David Bowie, 2000

The world is mourning the loss of an incredible musician and artist who made a huge impact on the world. David Bowie was always thinking outside the box, always changing and adapting his style and music, but was always true to himself–and admired for his boldness in doing so.

One of the things that I always thought was very cool about David Bowie beyond the music, fashion, and Ziggy Stardust makeup was that he was an Internet pioneer. No, really, he was! I remember many years ago reading about how much he was playing and investing in websites and creating content for websites.  Some of the websites and content stuck, and some of it didn’t, but Bowie wasn’t afraid to give things a try.  The best example I can think of off the top of my head was a children’s music site.  Bowie’s daughter is about a year older than my own son, so I thought it was pretty cool that he was curating musical content that was age appropriate for our children, but not so dorky/corny stuff that parents wouldn’t want to listen to it as well. It was an amazing site that closed down later, but it was a significant step towards digital music content as we know it now. He may have done some other experimental sites with music, but I was only tuned into the children’s music at the time.

If you do a search on “David Bowie Internet Pioneer”, you’ll see many articles out there right now telling you more details about his heavy involvement. He knew that the internet was all about CONTENT, and he tried to be one of the earliest content providers.

One of the things that popped up in the many memorials to him was this interview about the role of the Internet and content and the wide possibilities.  The interview below was done in the year 2000, just as internet access was starting to become more mainstream (AOL was the big provider at the time, to give you some perspective), and he was SO ahead of his time.

Hopefully, as technical communicators, we can not only learn how to be creative individuals like Bowie was with his music, art, and fashion, but also think beyond our current scope of thinking to what content–not just the arts that he represented, but much more and beyond–can truly be, and have a better understanding of what our relationship to content should be.

Listen and learn. RIP, David Bowie.


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

5 thoughts on “David Bowie–Content Strategist? (Yes!)

  1. Thanks for these Bowie insights, Danielle. I didn’t know he was an early Internet experimenter. I was just thinking last night that someone should write a post on tech comm tying in David Bowie, but I couldn’t imagine what the angle would be. You nailed it.

    1. Thanks, Marcia! I remember his early internet experiments, and thinking, “But he’s a pop star….” He was definitely on the cutting edge and had an understanding of these things very early on.

  2. In the past, I called myself a content strategist and software architect. Now, I’m pretty sure I knew nothing about either. Thank you for shining a light in Bowie’s direction.

    1. Thank you for the correction! I know that I became aware of Bowie’s digital prowess when he started a children’s music channel online–around 2000-2001. His daughter and my son are about a year apart (she’s older), and I thought that it was really forward thinking. What was great was that much of the music was stuff parents could listen to as well, and it wasn’t annoying kids music.

Leave a Reply to TechCommGeekMom Cancel reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.