I will admit that there are a lot of content strategists who have been doing content strategy for a much longer time than I have. Val is one of those people, and she’s someone I consider to be one of my many wonderful tech comm mentors. So you can believe me when I say that it’s been a great honor to be asked by Val Swisher of Content Rules to do a guest post on the Content Rules Blog that will also be in the Content Rules Newsletter soon. I’ve learned from her and many others over the last few years, and I have some experience under my belt as well now, which has culminated in this article. I hope you enjoy it!
The Top 6 Questions to Ask When Creating Your Content Strategy
Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
All content is the owner's opinions, and does not reflect those of her employers past or present.
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2 thoughts on “The Top 6 Questions to Ask When Creating Your Content Strategy”
Nice write-up, Danielle. And no, I never knew you were related to Jonathan Swift. You come by your writing talent honestly, eh?
I don’t know about that. Definitely some luminaries (he’s not the only one) in my family tree if you go back far enough. Jonathan Swift was a shock. His uncle, Adam Swift, was one of my 10th great-grandfathers. Now if you said my ancestor was someone like Samuel Pepys, I would’ve believed it more. I find genealogy fascinating and one of my lost callings.