Posted in Uncategorized

David Bowie–Content Strategist? (Yes!)

davidbowieonComputer_omnifeedcom

“The actual context and the state of content is going to be so different to anything we can envisage at the moment–where the interplay between user and the provider will be so in simpatico…it’s going to crash our ideas of what mediums are all about.”
–David Bowie, 2000

The world is mourning the loss of an incredible musician and artist who made a huge impact on the world. David Bowie was always thinking outside the box, always changing and adapting his style and music, but was always true to himself–and admired for his boldness in doing so.

One of the things that I always thought was very cool about David Bowie beyond the music, fashion, and Ziggy Stardust makeup was that he was an Internet pioneer. No, really, he was! I remember many years ago reading about how much he was playing and investing in websites and creating content for websites.  Some of the websites and content stuck, and some of it didn’t, but Bowie wasn’t afraid to give things a try.  The best example I can think of off the top of my head was a children’s music site.  Bowie’s daughter is about a year older than my own son, so I thought it was pretty cool that he was curating musical content that was age appropriate for our children, but not so dorky/corny stuff that parents wouldn’t want to listen to it as well. It was an amazing site that closed down later, but it was a significant step towards digital music content as we know it now. He may have done some other experimental sites with music, but I was only tuned into the children’s music at the time.

If you do a search on “David Bowie Internet Pioneer”, you’ll see many articles out there right now telling you more details about his heavy involvement. He knew that the internet was all about CONTENT, and he tried to be one of the earliest content providers.

One of the things that popped up in the many memorials to him was this interview about the role of the Internet and content and the wide possibilities.  The interview below was done in the year 2000, just as internet access was starting to become more mainstream (AOL was the big provider at the time, to give you some perspective), and he was SO ahead of his time.

Hopefully, as technical communicators, we can not only learn how to be creative individuals like Bowie was with his music, art, and fashion, but also think beyond our current scope of thinking to what content–not just the arts that he represented, but much more and beyond–can truly be, and have a better understanding of what our relationship to content should be.

Listen and learn. RIP, David Bowie.

Posted in Uncategorized

Why Google Translate was turning Russia into Mordor

Google had to explain why its translation tool had some not-so-nice things to say.

Sourced through Scoop.it from: www.newsweek.com

This is ironically funny, if you think about it.  You will hear from many translation and localization experts in the tech comm field that while Google Translate is good for a quick translation for your own understanding, it’s not a reliable tool for larger documentation, and this article provides an example of that very instance.  There are better machine translation tools, and there are tools to help writers put language in the best neutral language state possible for machine translation, but it doesn’t take the place of a human translator just yet. Getting close, but I guess that Google Translate isn’t close enough. 

 

So–be careful! 

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

Posted in Uncategorized

What was TechCommGeekMom’s 2015 Top of the Pops?

Florence and The Machine think that TechCommGeekMom's Top of the Pops 2015 is smashing. (Source: telegraph.co.uk)
Florence and The Machine think that TechCommGeekMom’s Top of the Pops 2015 is smashing. (Source: telegraph.co.uk)

I always find it interesting to see what stories people end up gravitating to each year on TechCommGeekMom, and along with other year-end summaries, I like to figure out what were the most popular blog posts for a given year. Sometimes, it’s something that’s archived from an earlier year. That’s good, because I try to write or post things that will have long-term relevance as often as possible.  However, I’m usually interested in what was written THIS year that came out to be the most popular of all original information posted that wasn’t an archived post or a curated topic posted.

So, this year’s “Top of the Pops” for 2015 are:

  1. WHEW! Dodged a bullet on that one.
  2. What’s my value as a technical communicator?
  3. More localization and user-friendly features in the new Framemaker 2015
  4. Oh, the Academian and the Practitioner should be friends…Engaging TechComm Professionals
  5. Move over, Google Glass! HoloLens is here!
  6. Online Student Again – Part 3: Social Media Marketing–Now You’re Talking My Language!
  7. Online Student Again: Part 1
  8. Ready to learn tech comm or instructional design in 2015? Check these out…
  9. Stage 2 of non-pudding brain: It’s official. I’m a student again.
  10. It’s easy being a consultant? Think again!
  11. Weight Loss is like Content Strategy, Part 2: It needs to be Agile

What’s interesting to observe from a statistical perspective is that the top three almost tied for first place–#1 has one more view than the next two, which are tied.

I’m also pleased to see that most of my most popular posts this year were ones that came from the heart, based on personal experiences or observations. I’ve often argued that social media is a medium in which people discussed things and could more closely relate to each other because there is the ability to have more personal experiences and have the opportunity to connect and respond. The fact that many of these top blog posts relating to my job woes, trying to provide DIY training for myself, and trying to take positive steps towards the continual advancing of my career are relatable topics–that I’m not the only one going through these feelings and experiences. I almost always try to open up conversations with my blogs–for better or worse–and the reflection of the top original posts for 2015 reflect that.

The last one I listed was something personal that I wanted to include. This showed a big part of my weight loss and self-improvement journey I’m on right now. I’m still on that journey, having made a bold move in the last few weeks (something that I may write about soon, but not yet). I was glad to see that truly personal topics matters, and that even when relating it to something in technical communications, people responded positively towards it. My weight loss journey is a deeply personal one, and something that I don’t have to share, but I do, simply because I think all of us can relate to a non-tech comm struggle like that easily.

What will 2016 bring? Stay tuned…plans, resolutions, and predictions coming soon!

Posted in Uncategorized

TechCommGeekMom’s 2015 – A Year in Review

One goal this past year was to go to conferences I hadn't attended before. Going to Ireland for the IEEE ProComm in Limerick, Ireland was definitely something new!
One goal this past year was to go to conferences I hadn’t attended before. Going to Ireland for the IEEE ProComm in Limerick, Ireland was definitely something new!

It’s that time when another year closes, and another year is about to begin. With that, one tends to review what’s happened in the past year–for better or worse–and have either resolutions or goals of what they want to achieve for the next year.

When I originally started thinking about how this year went, I initially thought that perhaps it wasn’t that great a year. But when I carefully considered what some of my initial goals for 2015 were, I realized that I did fairly well.

One of the big changes that I wanted to make–which I highlighted in my blog last year, was that I wanted to attend some different conferences than I had attended before. I definitely did that this year! I attended the IEEE ProComm in Limerick, Ireland, and gave a workshop there. I went to my first “un-conference”/camp in Philadelphia this past autumn. I also attended Information Development World in San Jose, CA.  I still went to the STC-PMC Conduit conference in Philadelphia in the spring as well, since that’s a fairly local conference, too.  So, four conferences in a year, and three of the four were something new? I’d say that’s pretty good.

I also decided that I was going to take some course work to help me enhance my skills. I successfully completed the Mini-MBA course in Digital Marketing at Rutgers University in the spring. It was informative, and I found the “digital” part of the course easier than the “marketing” part. I don’t know if this makes me a content marketer now, but it puts me on better footing in understanding it.  I also attended a great workshop on how to become an independent consultant that I enjoyed and learned a lot from.

In an attempt to set off on my own, I did launch my own business this year, Dair Communications. It’s still up and running, but it really hasn’t taken off this year. This was a success and a downfall at the same time. I haven’t stopped wanting to get this off the ground more, but the last few months have not been conducive to making that happen the way I would have liked. It happens.

The job front has been a bit more…challenging. I’ve worked at three different places this year with varying results. If I learned anything from being with these three jobs, it is learning what works and what doesn’t work for me in forwarding my goals and needs. It helped me determine how I want to go forward in the next year, and helped me better understand my own strengths and weaknesses.

So, was 2015 a good year? Overall, I’d say it was fairly good. Not the worst year or the best year, but there was more good than bad. Is there room for improvement and growth? Always! My goal this year was to not be a “pudding brain”, and I think I took some good steps to ensure that wasn’t the case.

What does 2016 have in store for me? Good question. Time to figure that out, and set some new goals.

Posted in Uncategorized

It’s easy being a consultant? Think again!

Even Sherlock Holmes has a hard time as a consultant in his field. (image from tomandbensbitch.tumblr.com)
Even Sherlock Holmes has a hard time as a consultant in his field. (image from tomandbensbitch.tumblr.com)

I was recently reminded of how challenging it can actually be to be a consultant in this world. As a result, it was suggested to me (thanks, Marc Gravez!) that perhaps it would be a good idea to write and share what it really means to be a consultant.

We need to start with the general perception of what a consultant is. Most people think that consultants are mega-experts in their field that focus only on specific skills. Consultants advise others on how to do certain tasks, and only stay for a short amount of time at a job. Consultants are paid the big bucks, and are independent workers, so they don’t need benefits because they can buy their own–they are independent entrepreneurs of sorts. These individuals want to be consultants, and aren’t looking for permanent work. Because they are at a project for a short amount of time, they do not make any personal connections with clients, and don’t need to be integrated into the company team working on a project. Likewise, when it comes to team or company activities, they don’t care about being included, because their own company does things with them outside of the company.

While I can understand why people would think this way, over many years, I’ve discovered that very rarely are these perceptions are true. In fact, this view is a little bit skewed, and this became very clear once I became consultant myself.

To clarify, there are some independent consultants who are mini-entrepreneurs who do like working on short-term projects, moving around, and making a good salary in the process. However, in my experience, there aren’t many of those out there necessarily, or only a few of those factors are in play.  I would venture to guess that many–if not most– consultants are not voluntarily consultants.  For example, I’ve been looking for a full-time position for about 8 years now, and have yet to find one.  I take consulting jobs to keep my income going, because even temporary work pays more than unemployment or unemployment benefits. I’ve met many people like myself who are in the same situation.

From what I’ve discovered, a “consultant” is a fancy term for a temporary worker with more than administrative assistant level skills (which justifies the higher than admin assistant level salaries).  With the economy as it is, many companies are afraid to hire skilled workers full-time because they are more expensive to hold onto long-term due to benefits, insurance, etc.  I understand that. Very often, that’s what companies think that they need.  However, the disruption of getting temporary workers changing every few months to every few years is not helpful to a company who is looking for consistency. As I said, some people like to be able to change jobs every few months or every other year, but most would prefer to have some employment stability–or at least as much as a regular employee would have. The longest assignment I’ve had to date, since entering the tech comm field, is two and a half years–which is fairly long. The longest assignment I’ve heard of is three years, unless some consultant works more as a vendor than a consultant. Sometimes consultants are converted into full-time employees, but those instances are very rare. There have been SO many times when I was hoping for such a conversion for myself, and it didn’t materialize to my frustration, even when I was told that I was a valuable member of the team and my manager was pleased with my output. I had one “client” even tell me that they just had to hand a project over, and then “let go of the reins”–they didn’t have to worry about me messing anything up, and they knew the project was in good hands. How do you not hire someone like that after more than 2 years? It’s not just me, but many aren’t.

It’s also thought that they are super specialized–and some are. But I’m willing to bet there are a lot of consultants out there that are like me, that have multiple talents and skills waiting to be used. I do content strategist and management tasks mostly, but I can also write and edit, do intermediate level graphics work, interact and write on social media and blog, help build e-learning modules– there’s more than one facet to me.  Often, consultants are not allowed to grow and develop their skills as much because they are limited to the task they are hired for, and their client isn’t about to help with professional development. Professional development becomes the responsibility of the consultant if they want to keep up with their field, and be able to either keep the assignment they have, or be able to find something else in the future. The cost of that professional development comes out of the consultant’s pocket, and it’s not cheap by any means. This is not only detrimental for the consultant, but it can also be detrimental for a company, because if they have a long-term consultant, they aren’t investing much in helping their company grow, just in the same way that they claim that investing in professional development for employees helps their employees grow, thus the company grows. It’s a double-edged sword. Even a discounted investment, if not full investment, in a consultant’s professional development, would be helpful for all parties involved.

Consultants are thought to be well paid. And generally, they are. But, as far as being super rich as a result? HA! Consulting can be lucrative if you are representing yourself and you are not working from an agency. Agencies try to get you a fair hourly pay rate, but because they are the “middle man”, they get a huge cut of what the company/client is paying. So, if you got all the funds from the company directly, then yes, you’d be making big money! But as it is, you hope for a fair rate. The only advantage of working through an agency, as I see it, is that they will figure out how much taxes and fees to take out of your paycheck. You are actually an employee of the agency, not the client/company you are working at. If you are an independent consultant without an agency, sure, the extra money that would be the agency fee would be yours, but then you’d be needing to ensure that YOU are taking out the taxes from your incoming paychecks. Additionally, while some agencies offer some benefits, they are often overpriced benefits that aren’t worth the money. I get my medical benefits through my husband’s job, because I’ve yet to have an agency offer a package that would benefit me (or my family) at a reasonable cost. Additionally, independent consultants have to pay for the benefits 100% out of their own pockets, and at least with American medical insurance, that’s a huge sum of money. So in the end, they don’t make as much as an employee does, or probably makes less or the same as an employee does, with less benefits. Additionally, consultants aren’t paid a salary, but rather an hourly rate. No paid sick leave or paid vacations. You don’t work–you don’t get paid. That’s less money right there, alone.

Lastly, consultants are PEOPLE, not robots. We like to interact with other people, and we often enjoy being part of a team. Most of the time, we are treated the same as employees in the workplace when it comes to our daily responsibilities and output, with the same expectations. But when it comes time for rewards, recognition, and simple company inclusion, consultants are left out in the cold. We are the “red-headed stepchildren” of the workforce. We aren’t allowed to participate in the company picnic, get any praise for a job or project that’s done well, or get the bonus or “holiday gift” at the end of the year for all our hard work unless our personal manager decides to give a holiday token gift as a small thank you. I understand that companies can’t pay for everyone because some consultants would start to say they deserve all the rights and privileges of being an employee–even try to pass themselves off as employees– when they are not, but some companies are outright draconian with it. And often, this grand divide between employees and consultants is further widened because consultants are left in the cold.

For example, a company I know gave their employees both a bonus AND and expensive wearable device as an employee gift.  Some of the employees complained that they didn’t want it because it wasn’t compatible with their Android phone (okay, valid point), but they whined about it in front of the consultants. What did the consultants get? Nothing. Just an earful of complaints about the gift from the employees. My experience is that consultants do know their place and function in the company. Consultants are usually happy to get whatever they can, because they’re just happy that they are EMPLOYED AT ALL! There was another occasion where I had worked on a very large team project, and everyone on the team except me got an extra bonus and reward because of the company’s reward and recognition program. It was the first time I had actually been recognized for my work, and I couldn’t even benefit from it because I was a consultant. (I admit, I cried about it, because it was the first time in my entire career I had been recognized for my work in any way, and here I was left out again only because I was a consultant and not an employee.) I was fortunate that the client wanted to do something about that so I wouldn’t feel left out, and they were kind enough to make sure that the agency forwarded a token “bonus” of sorts to me. It was an exception, but it meant so much to me because I worked so hard on that project–as much as any employee if not more than some of those employees, and I had never been recognized for my professional work before. It was a kind gesture, but ultimately, it still wasn’t the same as being an employee.  Being a consultant often means being left out in the cold, the persona non gratis, at the workplace, and it can be a lonely, un-fulfilling feeling.

Being a consultant is not glamourous or Ab Fab.
Being a consultant is not glamorous or Ab Fab.

Being a consultant is not all that glamorous. We work as hard–sometimes harder–than your average employee so that we can try to keep up or move ahead. Some consultants can turn their independence into a thriving business–they are the lucky ones. Most of us are merely those who struggle to find some stability and security in their career, working for agencies, taking what assignments we can get so that we still use the skills that we have and pay our bills.  We are team players, and we can fill in gaps as needed, but even when we are the star players, we are treated like bench warmers. Sure, life isn’t fair, but in that respect, consultants need to be treated with more respect in the workplace as a result. They are doing jobs that perhaps no one else can do–or wants to do, and they are trying to do their best to help your company pull ahead, and they don’t get to reap any of the benefits of doing so, other than knowing they do a good job.

So, support your local consultants. They often contribute to your company as much as any employee does. They invest themselves into what’s best for your company as much as any employee. Like I said, most would love a full-time job, but there are few to be had. They are resourceful people who keep going on many short-term positions with no guarantee of a next assignment right away.  I wouldn’t mind being a full-time independent consultant either, but again, figuring out where each next assignment is going to come from is not a guarantee, either.  It’s time that consultants are given more credit and compassion than they get now.

If you are a consultant, do you agree with my assessment? Do you like being a consultant, or would you prefer more stable employment? Do you have anything to add to the discussion? Add your comments below. I would like to hear about other people’s experiences and perspectives.