Thanks to Tina Howe for sharing this on her Twitter feed.
Just from the title alone, the concept is a little mind-blowing. How would you abandon content management after so many years? Heck, there are still many who haven’t grasped that concept in the first place!
But once you read the entire article, it makes total sense. Content types have been growing steadily, especially in the last 10 to 15 years or so, and with that, you have many different kinds of content that need specialized machinations in order to create the management of that content and how it interacts with other content. It reminds me a little bit about hypertext theory, but amplified. Hypertext theory has to do with the paths one takes to get from point A to the desired point B when there could be multiple points A and multiple points B and endless combinations. Add the complexity of different things beyond text, images and video and consider bots, AI, and other newer tech that has come into the picture. They all have to play nicely together, but they also need to be organized in a way that the transitions from various points A to points B to points C need to be seamless.
Take a read, and let me know what you think in the comments below.