We set out to create a new content strategy model that shows the different aspects of content strategy, emphasizes the holistic nature of content strategy, points to the impact of content strategy, doesn’t use industry jargon, is applicable in different situations, is helpful to our clients, and has a simple, memorable framework.
Source: A new model for content strategy | Content Strategy Inc.
I know I got this from someone’s posting on LinkedIn (I’m sorry, I forget who!), and this seems like a really good analysis of what content strategy needs to include. I like that the author says that she and her team figured out that they have to look at both the audience and the employee needs of the equation to have a balanced picture. This appears to be a good foundation to start one’s strategy.
What do you think? Do you like this model? What are the positives and negatives of this model to you? Include your comments below.
Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
All content is the owner's opinions, and does not reflect those of her employers past or present.
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2 thoughts on “A new model for content strategy | Content Strategy Inc.”
Thanks for sharing, Danielle! Glad you liked it. Let us know if you find it helpful (or not) in your workplace. 🙂
Great model, this makes a lot of sense to me in my role within a large organisation.