Should we aim our content at personas or at persons? Scott Abel and Robert Rose tackle the question. Their answers might surprise you. – Intelligent Content
Marcia Riefer Johnston has written a great article here. Personas are something that I learned about both in content strategy and digital marketing classes, so it was interesting to see both perspectives presented here on the pros and cons of creating them. It can be confusing, but I think both Robert and Scott have made some compelling arguments here.
What do you think? Include your comments below!
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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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One thought on “Personalize? Or Persona-ize? Yes! –”
Glad you liked this one, Danielle. I enjoyed Robert and Scott’s conversation. I appreciate that Sean took advantage of the opportunity to ask the question and videorecord these two right there at ICC. It pushed my own thinking a little further.