Posted in Uncategorized

Are You a Copywriter or a Content Strategist?

Writing is a strategic activity.


This article came to be by way of Craig Cardimon on LinkedIn. 

I’m not sure if I totally agree with the author of this writer. While yes, I do like to think that I can write decent content, as a content strategist, I don’t think of myself as a writer. Perhaps I think of myself more as an editor than a writer as a content strategist. While I do agree there has to be some foresight and deep thought into doing some copywriting, ultimately, a copy writer doesn’t always know how to format and understand how the content impact depending on context. Copy writers write. Content strategists manipulate and re-orchestrate those words that copy writers write to become something more.  I don’t know that I would ever consider myself a copywriter, even though I’m probably capable of it. Copy editor, maybe, but content strategy also involves the management of the content, and understanding the user strategy or user experience of how to use that content. Copy writing doesn’t always include that. 


Do you agree? Write your comments below. 


See on Scoop.itM-learning, E-Learning, and Technical Communications


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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