Writing is a strategic activity.
This article came to be by way of Craig Cardimon on LinkedIn.
I’m not sure if I totally agree with the author of this writer. While yes, I do like to think that I can write decent content, as a content strategist, I don’t think of myself as a writer. Perhaps I think of myself more as an editor than a writer as a content strategist. While I do agree there has to be some foresight and deep thought into doing some copywriting, ultimately, a copy writer doesn’t always know how to format and understand how the content impact depending on context. Copy writers write. Content strategists manipulate and re-orchestrate those words that copy writers write to become something more. I don’t know that I would ever consider myself a copywriter, even though I’m probably capable of it. Copy editor, maybe, but content strategy also involves the management of the content, and understanding the user strategy or user experience of how to use that content. Copy writing doesn’t always include that.
Do you agree? Write your comments below.