Should we aim our content at personas or at persons? Scott Abel and Robert Rose tackle the question. Their answers might surprise you. – Intelligent Content
Marcia Riefer Johnston has written a great article here. Personas are something that I learned about both in content strategy and digital marketing classes, so it was interesting to see both perspectives presented here on the pros and cons of creating them. It can be confusing, but I think both Robert and Scott have made some compelling arguments here.
What do you think? Include your comments below!