Big changes to Google’s search algorithms are coming: beginning April 21, the company will increase the ranking of sites that are mobile-friendly and surface app results much higher. The company says…
Thanks to Marta Rauch for posting this on Facebook today. I do see this as something that will have a big impact. As I was learning in my mobile marketing class this week (and already knew as well), mobile is continuing to gain speed as the primary resource of computing for most people globally. For many outside the US, a smartphone is the ONLY computing device they have. Having a ranking of more mobile friendly sites is going to have a major impact on how people access information via search!