A year ago, Google’s Matt Cutts and others declared guest blogging for SEO was dead. But the naysayers were wrong. I’ve discovered good guest blogs with links from authoritative sites and social shares still can improve your rankings.
This is a great article that the Content Marketing Institute (CMI) posted recently. I have to agree that the points made here are good ones. I have been a guest blogger for other sites. In several cases, those sites got more hits for an article I wrote than articles I write for my own blog! Even so, knowing that I’ve done well on those other sites lets me know that I must be doing something right. Additionally, I’m happy to have relevent guest blogger on my blog as well. I don’t like having people who are content hackers writing for me. I want people who have the same passion as I do to write for my blog as well. (And if you are reading this and not part of some pool of content generating writers writing for the sake of creating crap content, feel free to contact me!)
Being on either side of the guest blogging equation is a win-win situation. Take a look at this article, and you’ll see why.