7 more ways you can recycle old content – Biznology

Want to do more with the content you already have? Recycle it! These 7 tips will help you leverage content opportunities and drive new traffic to old pages.

Source: biznology.com

Mike Moran, one of my instructors for my online mini-MBA digital marketing class, posted this on his website. The reuse of content is nothing new to content strategists! Single sourcing! But Mike has some great suggestions for some ideas on how to do this that isn’t limited to digital marketing, but content in general. 

 

To prove a point that it still works in marketing, think about the latest Snickers commercial that was shown at the Super Bowl. They took a segment from a Brady Bunch show–which we are all familiar with–and added new actors, tweaked the script a bit, and voila! New commercial with punch! 

 

Try one of these if you haven’t in the past. Great suggestions here that I might use myself. 

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, and BASF North America, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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