Want to do more with the content you already have? Recycle it! These 7 tips will help you leverage content opportunities and drive new traffic to old pages.
Mike Moran, one of my instructors for my online mini-MBA digital marketing class, posted this on his website. The reuse of content is nothing new to content strategists! Single sourcing! But Mike has some great suggestions for some ideas on how to do this that isn’t limited to digital marketing, but content in general.
To prove a point that it still works in marketing, think about the latest Snickers commercial that was shown at the Super Bowl. They took a segment from a Brady Bunch show–which we are all familiar with–and added new actors, tweaked the script a bit, and voila! New commercial with punch!
Try one of these if you haven’t in the past. Great suggestions here that I might use myself.