Global social is a term that I use for the practice of having a social media presence in more than one country/culture/language. It’s is quite problematic. Here’s why.
Since I’m in digital marketing mode mentally because of the coursework I’m taking, this is very appropriate to the unit I did recently on social media marketing. I don’t think we even approached this information! Val Swisher does it again, and makes a very good point about the translation and localization aspects of social media marketing.
What do you think? Put your comments below.