See on Scoop.it – M-learning, E-Learning, and Technical Communications

It’s OK, this isn’t one of those videos where beloved childhood characters are given an adult makeover, and Bert and […]
Danielle M. Villegas‘s insight:
Penguin Books has always had a good following among the academics and the true literature connaisseurs. But their social media marketing plan has taken an interesting twist, according to this article. It seems like a great social media and multimedia plan to get people interested in old classics. Very clever (at least to me)! Enjoy and read on.
–techcommgeekmom
See on www.bbcamerica.com
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About TechCommGeekMom
Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.