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Content Strategists Must Become Engineers of Content-Driven Customer Experiences | The Content Wrangler

See on Scoop.itM-learning, E-Learning, and Technical Communications

Danielle M. Villegas‘s insight:

The fantastic Content Wrangler, Scott Abel, has written an excellent article regarding the need to start looking at content strategy as an actual career, in and of itself. I’d like to think that I’m a budding content strategist myself. I’m sure many of us who have become content strategists never thought, "When I grow up, I want to be a content strategist!" But perhaps future generations will…. From Scott’s description, we have to be many things to many people, and I can say from my own personal experiences, I’ve often said that I was a jack of all trades, and the master of none. But perhaps in being a multi-specialist of sorts, this is what makes a stronger candidate as a content strategist. Read this article–now!


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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