The fantastic Content Wrangler, Scott Abel, has written an excellent article regarding the need to start looking at content strategy as an actual career, in and of itself. I’d like to think that I’m a budding content strategist myself. I’m sure many of us who have become content strategists never thought, "When I grow up, I want to be a content strategist!" But perhaps future generations will…. From Scott’s description, we have to be many things to many people, and I can say from my own personal experiences, I’ve often said that I was a jack of all trades, and the master of none. But perhaps in being a multi-specialist of sorts, this is what makes a stronger candidate as a content strategist. Read this article–now!
See on thecontentwrangler.com