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Tag Archives: social media marketing
Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow}
There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views. Source: Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow} One of my digital marketing profs … Continue reading
The Power of Social Media: Chewbacca Edition
There’s a viral video that just came out that I just love, not only because it’s funny, but it appealed to the geek in me. It’s a woman who bought a fun item for her own enjoyment, and was getting … Continue reading
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Tagged Chewbacca, Chewbacca mask, content marketing, content strategy, digital marketing, Facebook, Kohl's, power of social media, social media, social media marketing, social media strategy, Star Wars, tech comm, TechCommGeekMom, Technical communication, technical communications, video, video as content, video content, video marketing, YouTube, YouTube Marketing
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What was TechCommGeekMom’s 2015 Top of the Pops?
I always find it interesting to see what stories people end up gravitating to each year on TechCommGeekMom, and along with other year-end summaries, I like to figure out what were the most popular blog posts for a given year. … Continue reading
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Tagged academians in technical communication, Adobe FrameMaker, Agile, Agile strategy, consultant, Consulting, content strategy, differences between academia and practice in technical communication, digital literacy, Distance Learning, e-learning, Florence and the Machine, Framemaker, Google Glass, HoloLens, instructional design, localization, Microsoft HoloLens, online learning, pudding brain, social media, social media marketing, TechCommGeekMom, Technical communication, technical communications, technical writing, Top of the Pops, weight loss
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Online Student Again, Part 8: Online Customer Acquisition – Accio Customers!
As of the end of this module, my mini-MBA course is now three-quarters of the way done! I’m glad it’s getting towards the end since it’s been a while since I squeezed in a course into my busy schedule. This … Continue reading
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Tagged acquiring customers through marketing, acquiring customers through online marketing, AdChoices, affiliate marketing, behavioral targeting, brand experience, content marketing, content strategy, conversion, customer conversion, digital literacy, digital marketing, digital marketing courses, digital marketing programs, Distance Learning, DIY education, e-learning, e-mail targeting, education, edupunk, elearning, email, engagement, enhanced targeting, hashtags, higher ed, higher education, iPad, Learning, m-learning, Marketing, Methods and Theories, mini MBA, mini-MBA certificate, mlearning, mobile, mobile learning, online business courses, online customer acquisition, online digital marketing courses, online digital marketing programs, online learning, Online Teaching and Learning, product placement, QR codes, re-marketing, Rutgers, Rutgers University, Search Engine Marketing, SEM, Shazam, singular experience, social media, social media marketing, Staci Smollen Schwartz, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, vanity URLs
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Online Student Again – Part 3: Social Media Marketing–Now You’re Talking My Language!
The next module of my online digital mini-MBA in Digital Marketing was about social media marketing. Simply from the name of it, I suspected that I had a better chance with this topic than I had with search marketing. I … Continue reading
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Tagged B2B, Business to Business, content strategy, corporate communications, corporate culture, corporate culture towards social media, corporate social media, digital literacy, digital marketing, digital strategy, Distance Learning, DIY education, e-learning, filter relevant content, how does social media work in marketing, ICC, ICC 2015, intelcontent, Intelligent Content Conference, iPad, Learning, m-learning, Mark Schaefer, Methods and Theories, mini MBA, mini-MBA certificate, mlearning, mobile, mobile learning, NJIT, Online Teaching and Learning, P2P, Person to Person, relevant content, Rutgers, search marketing, single sourcing, social media, social media marketing, social proof, Tao of Twitter, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, theories and practices of social media, Twitter
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Online Student Again: Part 1
As I’ve mentioned in an earlier post, I decided to bite the bullet and “git me some learnin’ ” in preparation of possible unemployment or breaking out on my own to consult. The big buzz in content strategy for the … Continue reading
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Tagged Augustine Fou, business courses, content marketing, digital, digital literacy, digital marketing, digital marketing courses, Distance Learning, DIY education, e-learning, education, edupunk, elearning, higher ed, higher education, Intelligent Content Conference, iPad, iPad app, Learning, m-learning, Marketing, marketing courses, Methods and Theories, mini MBA, mini-MBA certificate, mlearning, mobile, mobile learning, mobile marketing, MSPTC, NJIT, online, online business courses, online courses, online digital marketing courses, Online Teaching and Learning, Rutgers, Rutgers University, SEM, SEO, smartphones, social media, social media marketing, Stefan from SNL, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, YouTube Marketing
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