Tag Archives: mobile

The Power of Social Media: Batkid

I received an email today promoting a new movie that’s coming out at the end of June.  It’s a feel-good story in the end, and you might have read about it in the news several months back, like I did. … Continue reading

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Taking a break…in Ireland!

Hello readers, As of the date this post is published, I will be taking a bit of a break here for a while. As I write this, I’m about to leave today for a 10 day trip to Ireland. I’ll … Continue reading

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Move over, Grammar Police. The Digital Literacy Squad is here.

As technical communicators, we are all used to being the grammar police. More often than not, we are the ones who have to clean up the grammatical mistakes of our colleagues who are not technical communicators. It’s a dirty job, … Continue reading

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Online Student Again! Part 10: 5 Ideas to Transform Your Digital Marketing

I’ve finally finished the last module of the Rutgers online course on digital marketing! In some respects, it feels like I just got started, but in other respects, it feel like I’ve been doing this a LONG time, and I’ll be … Continue reading

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Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

Anytime I think of any kind of tech comm analytics, I don’t think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at … Continue reading

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Top 5 Tips for Creating Global E-Learning

I conferred with two e-learning experts to get their input about globalization and localization issues in e-learning. The following recommendations emerged. Source: http://www.contentrules.com Val Swisher of Content Rules, Inc. was kind enough to give me the opportunity to write another … Continue reading

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Online Student Again, Part 8: Online Customer Acquisition – Accio Customers!

As of the end of this module, my mini-MBA course is now three-quarters of the way done! I’m glad it’s getting towards the end since it’s been a while since I squeezed in a course into my busy schedule. This … Continue reading

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Online Student Again, Part 7: UX and Marketing–It’s an Experience, Man. 

This week’s online module for my digital marketing class was about user experience (UX) and marketing. I realized after taking this module that I know a lot more about UX that I thought I did, as it’s something I do … Continue reading

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Happy 3rd Birthday, TechCommGeekMom!

Can you believe it? TechCommGeekMom is celebrating another birthday–it’s 3 years old now! I guess this means it’s not a little baby blog anymore. And by the numbers, it’s definitely grown. Last calendar year, this blog had over 10,000 hits! … Continue reading

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Online Student Again, Part 6: Personalized Digital Experiences–Oh boy. Almost creepy.

When I started the next unit on personalized digital experiences, I wasn’t quite sure what to expect.  In short, my initial guess that it had to do with the tech comm mantra of “know your audience” was right, but that’s … Continue reading

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