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David Bowie–Content Strategist? (Yes!)

davidbowieonComputer_omnifeedcom

“The actual context and the state of content is going to be so different to anything we can envisage at the moment–where the interplay between user and the provider will be so in simpatico…it’s going to crash our ideas of what mediums are all about.”
–David Bowie, 2000

The world is mourning the loss of an incredible musician and artist who made a huge impact on the world. David Bowie was always thinking outside the box, always changing and adapting his style and music, but was always true to himself–and admired for his boldness in doing so.

One of the things that I always thought was very cool about David Bowie beyond the music, fashion, and Ziggy Stardust makeup was that he was an Internet pioneer. No, really, he was! I remember many years ago reading about how much he was playing and investing in websites and creating content for websites.  Some of the websites and content stuck, and some of it didn’t, but Bowie wasn’t afraid to give things a try.  The best example I can think of off the top of my head was a children’s music site.  Bowie’s daughter is about a year older than my own son, so I thought it was pretty cool that he was curating musical content that was age appropriate for our children, but not so dorky/corny stuff that parents wouldn’t want to listen to it as well. It was an amazing site that closed down later, but it was a significant step towards digital music content as we know it now. He may have done some other experimental sites with music, but I was only tuned into the children’s music at the time.

If you do a search on “David Bowie Internet Pioneer”, you’ll see many articles out there right now telling you more details about his heavy involvement. He knew that the internet was all about CONTENT, and he tried to be one of the earliest content providers.

One of the things that popped up in the many memorials to him was this interview about the role of the Internet and content and the wide possibilities.  The interview below was done in the year 2000, just as internet access was starting to become more mainstream (AOL was the big provider at the time, to give you some perspective), and he was SO ahead of his time.

Hopefully, as technical communicators, we can not only learn how to be creative individuals like Bowie was with his music, art, and fashion, but also think beyond our current scope of thinking to what content–not just the arts that he represented, but much more and beyond–can truly be, and have a better understanding of what our relationship to content should be.

Listen and learn. RIP, David Bowie.

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What was TechCommGeekMom’s 2015 Top of the Pops?

Florence and The Machine think that TechCommGeekMom's Top of the Pops 2015 is smashing. (Source: telegraph.co.uk)
Florence and The Machine think that TechCommGeekMom’s Top of the Pops 2015 is smashing. (Source: telegraph.co.uk)

I always find it interesting to see what stories people end up gravitating to each year on TechCommGeekMom, and along with other year-end summaries, I like to figure out what were the most popular blog posts for a given year. Sometimes, it’s something that’s archived from an earlier year. That’s good, because I try to write or post things that will have long-term relevance as often as possible.  However, I’m usually interested in what was written THIS year that came out to be the most popular of all original information posted that wasn’t an archived post or a curated topic posted.

So, this year’s “Top of the Pops” for 2015 are:

  1. WHEW! Dodged a bullet on that one.
  2. What’s my value as a technical communicator?
  3. More localization and user-friendly features in the new Framemaker 2015
  4. Oh, the Academian and the Practitioner should be friends…Engaging TechComm Professionals
  5. Move over, Google Glass! HoloLens is here!
  6. Online Student Again – Part 3: Social Media Marketing–Now You’re Talking My Language!
  7. Online Student Again: Part 1
  8. Ready to learn tech comm or instructional design in 2015? Check these out…
  9. Stage 2 of non-pudding brain: It’s official. I’m a student again.
  10. It’s easy being a consultant? Think again!
  11. Weight Loss is like Content Strategy, Part 2: It needs to be Agile

What’s interesting to observe from a statistical perspective is that the top three almost tied for first place–#1 has one more view than the next two, which are tied.

I’m also pleased to see that most of my most popular posts this year were ones that came from the heart, based on personal experiences or observations. I’ve often argued that social media is a medium in which people discussed things and could more closely relate to each other because there is the ability to have more personal experiences and have the opportunity to connect and respond. The fact that many of these top blog posts relating to my job woes, trying to provide DIY training for myself, and trying to take positive steps towards the continual advancing of my career are relatable topics–that I’m not the only one going through these feelings and experiences. I almost always try to open up conversations with my blogs–for better or worse–and the reflection of the top original posts for 2015 reflect that.

The last one I listed was something personal that I wanted to include. This showed a big part of my weight loss and self-improvement journey I’m on right now. I’m still on that journey, having made a bold move in the last few weeks (something that I may write about soon, but not yet). I was glad to see that truly personal topics matters, and that even when relating it to something in technical communications, people responded positively towards it. My weight loss journey is a deeply personal one, and something that I don’t have to share, but I do, simply because I think all of us can relate to a non-tech comm struggle like that easily.

What will 2016 bring? Stay tuned…plans, resolutions, and predictions coming soon!

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It’s easy being a consultant? Think again!

Even Sherlock Holmes has a hard time as a consultant in his field. (image from tomandbensbitch.tumblr.com)
Even Sherlock Holmes has a hard time as a consultant in his field. (image from tomandbensbitch.tumblr.com)

I was recently reminded of how challenging it can actually be to be a consultant in this world. As a result, it was suggested to me (thanks, Marc Gravez!) that perhaps it would be a good idea to write and share what it really means to be a consultant.

We need to start with the general perception of what a consultant is. Most people think that consultants are mega-experts in their field that focus only on specific skills. Consultants advise others on how to do certain tasks, and only stay for a short amount of time at a job. Consultants are paid the big bucks, and are independent workers, so they don’t need benefits because they can buy their own–they are independent entrepreneurs of sorts. These individuals want to be consultants, and aren’t looking for permanent work. Because they are at a project for a short amount of time, they do not make any personal connections with clients, and don’t need to be integrated into the company team working on a project. Likewise, when it comes to team or company activities, they don’t care about being included, because their own company does things with them outside of the company.

While I can understand why people would think this way, over many years, I’ve discovered that very rarely are these perceptions are true. In fact, this view is a little bit skewed, and this became very clear once I became consultant myself.

To clarify, there are some independent consultants who are mini-entrepreneurs who do like working on short-term projects, moving around, and making a good salary in the process. However, in my experience, there aren’t many of those out there necessarily, or only a few of those factors are in play.  I would venture to guess that many–if not most– consultants are not voluntarily consultants.  For example, I’ve been looking for a full-time position for about 8 years now, and have yet to find one.  I take consulting jobs to keep my income going, because even temporary work pays more than unemployment or unemployment benefits. I’ve met many people like myself who are in the same situation.

From what I’ve discovered, a “consultant” is a fancy term for a temporary worker with more than administrative assistant level skills (which justifies the higher than admin assistant level salaries).  With the economy as it is, many companies are afraid to hire skilled workers full-time because they are more expensive to hold onto long-term due to benefits, insurance, etc.  I understand that. Very often, that’s what companies think that they need.  However, the disruption of getting temporary workers changing every few months to every few years is not helpful to a company who is looking for consistency. As I said, some people like to be able to change jobs every few months or every other year, but most would prefer to have some employment stability–or at least as much as a regular employee would have. The longest assignment I’ve had to date, since entering the tech comm field, is two and a half years–which is fairly long. The longest assignment I’ve heard of is three years, unless some consultant works more as a vendor than a consultant. Sometimes consultants are converted into full-time employees, but those instances are very rare. There have been SO many times when I was hoping for such a conversion for myself, and it didn’t materialize to my frustration, even when I was told that I was a valuable member of the team and my manager was pleased with my output. I had one “client” even tell me that they just had to hand a project over, and then “let go of the reins”–they didn’t have to worry about me messing anything up, and they knew the project was in good hands. How do you not hire someone like that after more than 2 years? It’s not just me, but many aren’t.

It’s also thought that they are super specialized–and some are. But I’m willing to bet there are a lot of consultants out there that are like me, that have multiple talents and skills waiting to be used. I do content strategist and management tasks mostly, but I can also write and edit, do intermediate level graphics work, interact and write on social media and blog, help build e-learning modules– there’s more than one facet to me.  Often, consultants are not allowed to grow and develop their skills as much because they are limited to the task they are hired for, and their client isn’t about to help with professional development. Professional development becomes the responsibility of the consultant if they want to keep up with their field, and be able to either keep the assignment they have, or be able to find something else in the future. The cost of that professional development comes out of the consultant’s pocket, and it’s not cheap by any means. This is not only detrimental for the consultant, but it can also be detrimental for a company, because if they have a long-term consultant, they aren’t investing much in helping their company grow, just in the same way that they claim that investing in professional development for employees helps their employees grow, thus the company grows. It’s a double-edged sword. Even a discounted investment, if not full investment, in a consultant’s professional development, would be helpful for all parties involved.

Consultants are thought to be well paid. And generally, they are. But, as far as being super rich as a result? HA! Consulting can be lucrative if you are representing yourself and you are not working from an agency. Agencies try to get you a fair hourly pay rate, but because they are the “middle man”, they get a huge cut of what the company/client is paying. So, if you got all the funds from the company directly, then yes, you’d be making big money! But as it is, you hope for a fair rate. The only advantage of working through an agency, as I see it, is that they will figure out how much taxes and fees to take out of your paycheck. You are actually an employee of the agency, not the client/company you are working at. If you are an independent consultant without an agency, sure, the extra money that would be the agency fee would be yours, but then you’d be needing to ensure that YOU are taking out the taxes from your incoming paychecks. Additionally, while some agencies offer some benefits, they are often overpriced benefits that aren’t worth the money. I get my medical benefits through my husband’s job, because I’ve yet to have an agency offer a package that would benefit me (or my family) at a reasonable cost. Additionally, independent consultants have to pay for the benefits 100% out of their own pockets, and at least with American medical insurance, that’s a huge sum of money. So in the end, they don’t make as much as an employee does, or probably makes less or the same as an employee does, with less benefits. Additionally, consultants aren’t paid a salary, but rather an hourly rate. No paid sick leave or paid vacations. You don’t work–you don’t get paid. That’s less money right there, alone.

Lastly, consultants are PEOPLE, not robots. We like to interact with other people, and we often enjoy being part of a team. Most of the time, we are treated the same as employees in the workplace when it comes to our daily responsibilities and output, with the same expectations. But when it comes time for rewards, recognition, and simple company inclusion, consultants are left out in the cold. We are the “red-headed stepchildren” of the workforce. We aren’t allowed to participate in the company picnic, get any praise for a job or project that’s done well, or get the bonus or “holiday gift” at the end of the year for all our hard work unless our personal manager decides to give a holiday token gift as a small thank you. I understand that companies can’t pay for everyone because some consultants would start to say they deserve all the rights and privileges of being an employee–even try to pass themselves off as employees– when they are not, but some companies are outright draconian with it. And often, this grand divide between employees and consultants is further widened because consultants are left in the cold.

For example, a company I know gave their employees both a bonus AND and expensive wearable device as an employee gift.  Some of the employees complained that they didn’t want it because it wasn’t compatible with their Android phone (okay, valid point), but they whined about it in front of the consultants. What did the consultants get? Nothing. Just an earful of complaints about the gift from the employees. My experience is that consultants do know their place and function in the company. Consultants are usually happy to get whatever they can, because they’re just happy that they are EMPLOYED AT ALL! There was another occasion where I had worked on a very large team project, and everyone on the team except me got an extra bonus and reward because of the company’s reward and recognition program. It was the first time I had actually been recognized for my work, and I couldn’t even benefit from it because I was a consultant. (I admit, I cried about it, because it was the first time in my entire career I had been recognized for my work in any way, and here I was left out again only because I was a consultant and not an employee.) I was fortunate that the client wanted to do something about that so I wouldn’t feel left out, and they were kind enough to make sure that the agency forwarded a token “bonus” of sorts to me. It was an exception, but it meant so much to me because I worked so hard on that project–as much as any employee if not more than some of those employees, and I had never been recognized for my professional work before. It was a kind gesture, but ultimately, it still wasn’t the same as being an employee.  Being a consultant often means being left out in the cold, the persona non gratis, at the workplace, and it can be a lonely, un-fulfilling feeling.

Being a consultant is not glamourous or Ab Fab.
Being a consultant is not glamorous or Ab Fab.

Being a consultant is not all that glamorous. We work as hard–sometimes harder–than your average employee so that we can try to keep up or move ahead. Some consultants can turn their independence into a thriving business–they are the lucky ones. Most of us are merely those who struggle to find some stability and security in their career, working for agencies, taking what assignments we can get so that we still use the skills that we have and pay our bills.  We are team players, and we can fill in gaps as needed, but even when we are the star players, we are treated like bench warmers. Sure, life isn’t fair, but in that respect, consultants need to be treated with more respect in the workplace as a result. They are doing jobs that perhaps no one else can do–or wants to do, and they are trying to do their best to help your company pull ahead, and they don’t get to reap any of the benefits of doing so, other than knowing they do a good job.

So, support your local consultants. They often contribute to your company as much as any employee does. They invest themselves into what’s best for your company as much as any employee. Like I said, most would love a full-time job, but there are few to be had. They are resourceful people who keep going on many short-term positions with no guarantee of a next assignment right away.  I wouldn’t mind being a full-time independent consultant either, but again, figuring out where each next assignment is going to come from is not a guarantee, either.  It’s time that consultants are given more credit and compassion than they get now.

If you are a consultant, do you agree with my assessment? Do you like being a consultant, or would you prefer more stable employment? Do you have anything to add to the discussion? Add your comments below. I would like to hear about other people’s experiences and perspectives.

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What’s my value as a technical communicator?

I felt like a superhero and could conquer the world--what happened?
I felt like a superhero and could conquer the world–what happened?

I apologize for being absent for so long, and only sharing curated content for the last few months. There have been a lot of changes, and there’s still some transitioning going on, so keeping up with a blog hasn’t been that easy to do.

Even so, it’s a time when I’ve recently been doing a lot of soul searching with regards to my career. It’s take some unexpected turns in the last few months since my long-term contract ended in July. Some of it good, some of it not as good, but all have been learning experiences not only in learning something new, but learning something about myself.

I’ve been reflecting on several jobs I’ve had over the years, and looking at patterns of where things went right, and where things went wrong. Not being so young anymore, I have a certain perspective now that I wouldn’t have had even just a few years ago. I guess with age does come wisdom. I’ve also started to figure out what I want–and don’t want–from my career.

I’ll give you an example of a common pattern that’s happened in my career. I would take a job or an assignment because I needed the money and/or had a certain set of expectations that the experience would help my career. When none of the expectations of that position would have been met, deep frustration would set in, which would yield to depression and feeling stuck. I would be asked to bring certain skills, and was hired due to those skills, but then those skills wouldn’t be used. I would end up trapped in doing something that I could do well, or at least passably, but not something I wanted to do. This has happened several times, and I question why I get stuck in that kind of situation so frequently.

I thought of a job analogy that might explain this differently. Imagine that you had gone to culinary school to become a trained chef . So, as a chef, you are hired at a restaurant to work in the kitchen in a chef role for your cooking skills, and you’re fine with doing salad duty to work your way up, as long as cooking is involved, because that’s your passion and training. But for some reason, the owner has you left out of the kitchen to wait on tables for a while because it will help you understand your patrons. You go along with it for a little while, with the hope that you’ll get to that salad chopping soon. Soon, it becomes apparent that the owner has you, a chef, waiting on tables permanently. It’s not that you don’t have the ability to wait tables, but it’s not what you were hired to do, and it’s not strength. Subsequently, you get upset because the training and expertise is being wasted, and you feel like you were misled, because the job completely changed from the job description given at the time of the application and interview.

Like I said, I’ve had this happen to me several times over the years, and right now, I often feel like I’ve fallen into that “chef” role described above. The difference is that I’m a technical communicator, and what I “cook” is different. I know there are certain things that I do very well. I know I’m a capable person, but I also recognize my weaknesses.  I also know what I don’t want to do. Becoming a technical communicator in my late forties has been the making of a second career. I know I’m still working my way up and gaining experience, but I have prior experience, too. At my age, I’m getting to a point that I’m financially secure enough that I don’t have to keep a job for financial security as much as when I was young, but I do need to like what I’m doing and have a steady, fair-paying income.

This thought process lead me to thinking about what makes an ideal job–whether you are a technical communicator, or have any kind of job, for that matter. I’ve concluded that what makes or breaks your contentment with a job is having the feeling of being valued. The positions where I learned and grew the most, and where I was generally happiest were at jobs where I felt like I was valued for my skills, my insights, and my opinions.  Most often, all I wanted was for my voice to be heard and considered, not heard and pushed aside. I can accept if there’s a valid reason why my idea is not a good one, but “that doesn’t work,” or “that’s not how we do it,” or “everyone’s used to that, so why change it?” doesn’t sit with me too well most of the time. They seem like childish responses. I like to show that I can do the work, and do it well or beyond expectations. I try to push limits where I can, because it helps everyone grow and progress. There was a point in my career when I got accustomed to being dismissed for proposing any ideas or solutions, and so I accepted that my ideas or opinions weren’t valued at all. I lost my “voice” for a very long time. But in recent years, I was invited to use my voice, and as a result, I roared! I grew as a person, because I felt valued because I could contribute some good ideas, even if there were ideas that weren’t used.

But lately, I’ve been unbalanced in what I’ve been working on, and I’ve let that get to me profoundly.  I question whether I’m on the right track to be doing something that uses my skills the right way and makes me feel valued. My confidence has been compromised, and it’s a truly awful feeling that I don’t want taking over my life.

At some point, I'll feel like I'm flying high again.
At some point, I’ll feel like I’m flying high again.

As I continue this soul searching process, it brings me to the question of what makes me a valuable technical communicator? What is it that I do so well that some people appreciate it, and others not as much? What do I need to do to bring out the best worker in me? What do I need to do to grow and help myself create new opportunities while providing the valuable know-how I already possess?

I am curious as to what other technical communicators think, based on their experiences. I know of several technical communicators who are also in flux with their careers as well–between jobs or having taken new jobs recently. The technical communications field is not an easy one, as it is rife with both short and long-term contracts, people who don’t understand what the value of tech comm as a whole is, and situations where people don’t understand how to best utilize us.  What are your experiences? Have you gone through the same roller coaster rides that I’ve been career-wise? What has made your career as a technical communicator worth the past hardships? What do you think is the value of a technical communicator?

Include your comments below! I would really like to hear and share experiences with others.

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Copycat–or Copyright?

No, not Marvel's Copycat! Copyright! (Image courtesy of Screenrant.com)
No, not Marvel’s Copycat! CopyRIGHT! (I don’t think I’d be asking her for permission on anything soon.) 
[Image courtesy of Screenrant.com]
I have been tasked with working on a team that’s in the process of setting up a new standard of practice and a new process for handling copyright documents and multimedia. While many of you may have dealt with copyright issues due to the nature of your work, I haven’t dealt with it very much at all, so this has been quite an education, and I’m still learning the complexities.

I had some familiarity with copyright issues due to some articles by Scott Abel and discussions I’ve had with him. Scott’s one of those who’s brought this same issue to the content strategy world. Scott’s dealt with it from the perspective of content reuse, but also from the music perspective with song mash-ups. The idea is that in this age of content curation, what is okay to lift and reuse, and what it blatant plagiarism–or a copyright violation?

In the case of the company that I’m working with, it’s a little bit complicated. It’s not the same as doing a citation or crediting the creator of the document or multimedia object, but rather using it in other circumstances. Among some of the issues that have evolved include what happens when someone wants to use all or part of an abstract written that has been presented at a conference? Who owns the copyright to that? If there’s a graph, image, or other model in it, who owns it? Under what circumstances? When can we lift images for internal use versus external use like marketing or an instance whereby an external viewer cannot keep a copy (like an image or model used in a presentation or a brochure)?  I’ve been learning many use variations of these kinds of documentation, and learning when it’s legitimate and when it isn’t. Part of the problem the company has had–which I suspect is probably a common problem–is that outside marketing vendors are creating company materials would get an image, but there were instances when the vendor wouldn’t know if the image’s copyright license had been paid or permission received to use it. The vendor would not be able to answer the question of whether permission was received or not, and that opened up the company to potential copyright liability.

The company is smart that they are trying to get a better handle on this, and set down some stricter guidelines than they’ve had in the past. The last time they made a code of practice, it was before the age of tablets and smartphones, so it was time to revisit this. While the company can’t police everything, and much of the responsibility falls on the document author to help ensure that anything borrowed has proper permissions, they are attempting to set down some rules and a verification process that all necessary permissions for copyrighted items used have been obtained.  Part of my job is not only contributing to the establishment of what the verification process will be, but I will also be developing a DAM (digital asset management) system for employees to use that will have images, documents, etc. that the company has already licensed that would be safe to use in company documentation. Another part of my job going forward will be helping the company communicate this new verification process to get employees to follow-through.

While I’m still figuring out how to navigate through this project and understand my contribution to the project, it has made me rethink some of my own personal practices. I admit that I’m most likely a guilty party when it comes to not obtaining or crediting for images I’ve used. I’m sure I’m not the first or the last one to do that either, but often I will try to change an image in some way so that it’s more of a reuse than a permissions infringement, especially if it’s from a common image or source. Perhaps that’s not the best case scenario for reuse, but it’s very difficult to find great images for free that are royalty and license-free that capture exactly what you want to convey. Even so, it’s easier now–more than ever–to lift images or other information from documents or multimedia without proper permissions. Admit it–we’ve all used a snipping tool or did a print-screen capture on our computers at some point (or many times).

In the case of this company, I was finding out that they have very strict rules against this, and in the case of conferences or submissions to professional journals, the abstracts or posters later belong to the conference or the publisher, not the author. So if an author wanted to use part or all of his/her abstract in, say, a book later, he/she would have to get permission from the publisher or conference to use his/her own work! It sounds crazy, but that’s the system. Yet, it makes sense to keep one owner of the work for less complications. The additional complexity arises from the fact that each conference and publisher has different rules. Many have similar policies, but nobody has the same process and policy as another.  And this is what the company I’m helping–as well as other companies–have to navigate through.

I’m sure I’m going to be learning a lot more in the coming weeks about this topic, and it’ll be interesting to see how things unfold with creating this modified process. While keeping abreast of copyright issues is a daunting task, it’s really in our best interest to try to adhere to gaining proper permissions whenever possible. It protects all of us–not just the author or the publisher, but it protects users as well.

What do you think about copyrights and permissions? Do you think some of it is overkill in the digital age? What is your experience with it?

Include your comments about your experiences or opinions below. I’m curious to learn more about this to help me put it in perspective!