content strategy – Page 10

BBC – Culture – Why is Canadian English unique?

Posted on July 1, 2016 by TechCommGeekMom

America’s neighbour resisted annexation by the US and its people remained subjects of the British monarch. But Canada’s English isn’t British or American, writes James Harbeck.

Source: BBC – Culture – Why is Canadian English unique?

Happy Canada Day! I was happy to see this article that is appropriate for this day, and see that it’s addressed. Americans often don’t realize how much Canada directly affects much of our culture. Some of our favorite actors, actresses, comedians, and musicians come from Canada. I swear that most of the HGTV channel’s programming comes from Canada! And there are a LOT of Canadian members of the STC, including our immediate past president, Bernard Aschwanden.

Canadian is a unique form of English. As the article says, it’s not quite British or American, yet there are elements of both. Perhaps the North American standard should not be US American, but Canadian as a bow to both of the main two dialects usually taught? Great article.

What do you think of this article? Include your comments below.

–TechCommGeekMom

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Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow}

Posted on June 13, 2016 by TechCommGeekMom

There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views.

Source: Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow}

One of my digital marketing profs from Rutgers, Mark Schaefer, wrote this gem (although he writes a lot of gems). I like his approach here–and it’s one that’s a big part of what I often say is the role of social media as well–is that content is to form relationships. You can generate lots of leads, but if those leads don’t turn into relationships, then they are worthless. Social media, I’ve often argued, is one of the means of conversation in the relationship between customers/clients and providers.

What do you think about Mark’s take on this? Include your comments below.

–TechCommGeekMom

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How to write good hyperlinks — Write Like a Human — Medium

Posted on June 7, 2016 by TechCommGeekMom

Click here. Find out more. Check this out.

Source: How to write good hyperlinks — Write Like a Human — Medium

Thanks to Amy Thibodeau for posting this on Facebook in the Content Strategists group.

This is a short but sweet article to help improve how to write hyperlinks in a more user-friendly manner. This is something I work on for myself, but it’s also something I try to teach content providers when I edit and post content. Much of the world is fairly digitally literate now, that if they see a hyperlink, they know it’s going to take them somewhere else. The guidance here is easy to follow, and can help provide some great perspective on how to make hyperlinks easier to use for your users.

What do you think? Are you still part of the “click here” movement? (I know I’ve been working on breaking that habit–I don’t like it!) Include your comments below.

–TechCommGeekMom

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Content on Content on Content — Medium

Posted on June 3, 2016 by TechCommGeekMom

I’m about to get real meta on you: the article you’re about to read was made from a video, that was made from the making of an article…

Source: Content on Content on Content — Medium

This was an interesting article, as it talked about just what the title says–making content that was made from content, but was made from previous content to that. The article is really about taking all the information you may already have, and how to break it down and create new content as a means of content strategy. It’s hard for me to explain as cleanly as the author explains it, so I recommend you read this article directly. It’s not really a new approach, but I think it’s another perspective to add when thinking about content creation and curation.

What do you think? Include your comments below.

–TechCommGeekMom

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A new model for content strategy | Content Strategy Inc.

Posted on May 31, 2016 by TechCommGeekMom

We set out to create a new content strategy model that shows the different aspects of content strategy, emphasizes the holistic nature of content strategy, points to the impact of content strategy, doesn’t use industry jargon, is applicable in different situations, is helpful to our clients, and has a simple, memorable framework.

Source: A new model for content strategy | Content Strategy Inc.

I know I got this from someone’s posting on LinkedIn (I’m sorry, I forget who!), and this seems like a really good analysis of what content strategy needs to include. I like that the author says that she and her team figured out that they have to look at both the audience and the employee needs of the equation to have a balanced picture. This appears to be a good foundation to start one’s strategy.

What do you think? Do you like this model? What are the positives and negatives of this model to you? Include your comments below.

–TechCommGeekMom