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Everything’s Coming Up Roses! : Why I’ll be going to Adobe Day at Lavacon 2013

Ethel Merman can't wait to go to Adobe Day at Lavacon 2013--and she's been gone almost 30 years!
Ethel Merman can’t wait to go to Adobe Day at Lavacon 2013–and she’s been gone almost 30 years!

A little more than a month from this writing, Adobe will be hosting an Adobe Day event at the 2013 LavaCon Conference on Social Media and Content Strategies. It will feel a little sentimental for me, because I felt like I had come into my own when attending the same event last year. I remember my excitement at hearing all the speakers and learning so much information from them as a newly-minted technical communicator. All the information that I soaked in during last year’s Lavacon Adobe Day was put to good use, as I was able to use the information when speaking at interviews when I was job searching. I’m confident that the information I learned at the event helped me get the job I have right now.

Now, I’m excited that Adobe is bringing the event back to Lavacon this year.  I think I’m just as excited as last year, to be honest! Having now attended two Adobe Day events (the other being the one at the 2013 STC Summit), I know I’m in for a great time.

AdobeDayLavacon2013AdAdobe has adopted a theme around the location of the Lavacon Adobe Day, namely around Portland, Oregon’s nickname of “The City of Roses.”  I got to thinking about this, and it seems totally appropriate.  If you think about it, technical communicators are the gardeners and landscapers of content and technical communication. We need to sow and care for our documentation as if they are our gardens and plants.  I know that I grow with each event with my own knowledge, and that’s why I like attending them.

And how is it that we describe growing roses? I believe the expression is that roses are “cultivated”, which implies to me that they aren’t just grown, but they are carefully tended to, bad stuff weeded out, and they are pruned until they are just right, much like technical communication should be.  If these steps are done correctly, diligently, and thoughtfully, rose plants should bloom in full.  The same applies to our documentation–our gardens! The speakers at Adobe Day will be helping us learn the tools and methods we need to make our “gardens” grow!

I’ve seen many of the speakers listed for the event before, speaking about different topics. They always have fantastic insights. I’m also looking forward to seeing some other presenters that I haven’t heard from before.  The great thing about Adobe Day events is that isn’t never the same thing twice.  Topics change and shift with the times, and the talks reflect of that reality.  World-class experts helping us all learn how to make our “gardens” grow on a global scale? Priceless.  The fact that the event is FREE and that it’s not a big info-mercial for Adobe is an added bonus. Adobe makes a very concerted effort to make sure that the event is topic-centric, not software endorsement-centric.  Their goal is to help technical communicators grow in knowledge, and the thought leadership they gather for each of these events are top notch.  Who wouldn’t want to go to something like that?

As I said earlier, I feel that I grow each time that I attend an Adobe Day event.  I’ve already seen how it has helped open my mind, and that knowledge has given me a boost both in job interviews and in the workplace.  I bring back the best ideas to help me not only grow my own career, but to also help the company I work for grow with the times as well.  The last thing any company needs is to be in the weeds, and these talks definitely help with the weeding process of what best practices are to be used. The best ideas are cultivated and presented to us!

So, if you are going to Lavacon this year, or if you are going to be in the Portland, Oregon area on the morning of October 20th, I strongly encourage you to attend this great event. I’ll definitely be there in full force, and I’ll be covering the event live through my Twitter feed as well.

If you do decide to go, be sure to register at the link below, so they know you are coming. They say there’s no such thing as a free lunch, but that’s included in the event, too, so sign up here:
http://adobedayatlavacon2013.campaignsandevents.com/

See you there!

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TechCommGeekMom’s Excellent Adventure – A look back at STC Summit 2013

pogueaud-a1OK, I know it’s been more than a month since the 2013 STC Summit ended, but I promise this is the last blog entry I’m going to do about it. No, seriously. I mean it. I was writing up so many blog posts for the STC and about Adobe Day, that I think I got a little burnt out on writing, so I had to take a slight break for a bit, just to catch my breath, so to speak.

Even so, I’m hoping that you’ll enjoy this post which consists of images of me on the trip, just to prove I was there! Sometimes sharing the photos is much more fun, don’t you think?

Dani-at-the-Varsity1
My first night in Atlanta was spent with a college friend of mind whom I hadn’t seen in person in at least twenty years! She took me to the oldest and largest drive-in restaurant in Atlanta called the Varsity. First-timers had to wear the hat! I made the best of it.
This was the greeting I had on the TV in my hotel room. I just thought this was cool. I was already feeling rather welcomed!
This was the greeting I had on the TV in my hotel room. I just thought this was cool. I was already feeling rather welcomed!
The Grand Hyatt in Atlanta was huge! This structure in the middle of the hotel's main lobby certainly captured one's attention!
The Grand Hyatt in Atlanta was huge! This structure in the middle of the hotel’s main lobby certainly captured one’s attention! My son even thought it was crazy seeing it through Skype while I was there.
On the first day of the Summit, I had the privilege of doing the Twitter feed for Adobe Day for Adobe. Thanks,  y'all! I'm there in the center with the light yellow shirt on.  --Photo courtesy of Maxwell Hoffmann
On the first day of the Summit, I had the privilege of doing the Twitter feed for Adobe Day for Adobe. Thanks, y’all! I’m there in the center with the light yellow shirt on.
–Photo courtesy of Maxwell Hoffmann
NJCoke1
I spent my afternoon with fellow STC Summit attendee, Kim L., and we visited the World of Coca-Cola. Here’s an old bottle from my home state of NJ!
Later, on the first night of the Summit itself, all the first timers were asked to stand up during the Summit opening. Again, can't miss me standing in the middle there.
Later, on the first night of the Summit itself, all the first timers were asked to stand up during the Summit opening. Again, can’t miss me standing in the middle there.
–Photo courtesy of  STC
I was shocked, in the middle of the opening presentation, to see my name "up in lights"!
I was shocked, in the middle of the opening presentation, to see my name “up in lights”! Thanks to STC’s Kevin Cuddihy for sending this to me.
The keynote speaker, David Pogue, was fantastic. I really enjoyed his presentation.
The keynote speaker, David Pogue, was fantastic. I really enjoyed his presentation.
VendorEntranceSTC13-1
Here’s the entrance to the vendor showcase…which to me, was more like walking into a tech comm wonderland!
IMG_0044-1
If I only had the supermodel figure to match…Me doing my best presentation pose of the cool typewriter that Adobe was giving away.
–Photo courtesy of Maxwell Hoffmann of Adobe.
techwhirl1
Here I am during one of my many pitstops to talk with my friends Connie and Al from TechWhirl.
–Photo courtesy of Rachel Houghton.
On the last night of the Summit, I took a "field trip" on my own, and went to see a talk by documentary filmmaker, Joe Cross. He used to weigh 100+ lbs more than he does in this photo, and the film he made was about how he lost the weight through juicing for 60 days. If you are looking for inspiration for healthy eating, find the film, "Fat, Sick, and Nearly Dead." It's an awesome movie. And yes, I got to meet Joe in person, obviously.
On the last night of the Summit, I took a “field trip” on my own, and went to see a talk by documentary filmmaker, Joe Cross. He used to weigh 100+ lbs more than he does in this photo (he’s a hottie now!), and the film he made was about how he lost the weight through juicing for 60 days. If you are looking for inspiration for healthy eating, find the film, “Fat, Sick, and Nearly Dead” and check out RebootWithJoe.com. It’s an awesome movie. And yes, I got to meet Joe in person, obviously.
Oddly enough, people would come to talk to me not about being TechCommGeekMom, but rather because of my notetaking set-up that was color coordinated! It's just a regular iPad3 and Apple wireless keyboard, but the iPad cover is by Brookstone, and there's a matching "skin" that I got for the keyboard from either Amazon or eBay very cheaply. For whatever reason, it captured a lot of attention! Hey, at least I kept my word that I would use mobile exclusively at the Summit, and I did!
Oddly enough, people would come to talk to me at the education sessions not about being TechCommGeekMom, but rather because of my notetaking set-up that was color-coordinated! It’s just a regular iPad3 and Apple wireless keyboard, but the iPad cover is by Brookstone, and there’s a matching “skin” that I got for the keyboard from either Amazon or eBay very cheaply. For whatever reason, it captured a lot of attention! Hey, at least I kept my word that I would use mobile exclusively at the Summit, and I did!

I will close this with another surprise I got, which I think is appropriate. Jamie Gillenwater did a lightning talk about 101 things to love about tech comm, which included a few quotes of mine. I was honored that she actually used some of the feedback I had sent her! Her last slide was a quote of mine, too, and considering I had forgotten that I gave her this tidbit, I thought it was pretty good, if I do say so myself! I was especially honored that she used this one, as I still find it to be true, especially after my experiences at the 2013 Summit. 

Jamie-presentation-quote1

I hope you’ve enjoyed this little photo essay. I really enjoyed my time at the STC Summit, and I really hope that I’ll be able to go next year to the conference when it’s in Phoenix!

Things have been very busy for me at work, to the point that it’s been difficult to keep up with things here on the blog. But fear not! There is always more to come on TechCommGeekMom! Stay tuned!

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Recap of the Adobe Day “Coachella” – Tech Comm Rock Stars abound!

KSM ROTHBURY packing up 5Adobe Day at the 2013 STC Summit was really great. It took me a while to digest all my own notes and relive the moments promoting the rock stars of tech comm. But like all good music festivals, the “Coachella” of tech comm had to end, but with great memories of fantastic information that will stay with me for a long time. Hopefully you enjoyed this “magical mystery tour” as well!

There were several people from Adobe that were truly instrumental in making this event a success, but I have to “give it up” for the two Masters of Ceremony of the event, Saibal Bhatacharjee and Maxwell Hoffmann.

Saibal
Saibal Bhattacharjee

MaxwellHoffmann
Maxwell Hoffmann

So many people know them from the Adobe TCS webinars, blogs, and other social media outlets. I know they’ve been two of my greatest supporters, so I want to thank them for inviting me to the event, and as always, making me feel welcome both during Adobe Day, as well as during the STC Summit.

If you missed my series for this Adobe Day event, here’s a recap, so you can relive the day yourself:

 macca

Maybe I’m Amazed I met this Tech Comm legend…

 Jagged+Little+Pill

How does that jagged little pill of content strategy go down?

 Peter-Fonda-and-Dennis-Hopper-in-Easy-Rider

Get your motor runnin’…Head out on the [mobile] highway…

 Coldplay2

XML Metrics are the Coldplay of the Tech Comm World

 coachella

If Tech Comm had its own Coachella, how would it be done?

I hope you’ve enjoyed all the articles. If you have any questions or comments, please feel free to comment below!

The next time there is an Adobe Day near you, or if you have the opportunity to go to one, I strongly encourage you to go! I’ve now been to two of them, and both were different.  It’s amazing to see how perspectives change on the “hot” issues of tech comm in a mere few months! I was glad to hear from leading experts on the pressing topics of the day. And I have to say, I’ve learned so much from both visits. I can honestly say, as well, that both provided information that were applicable to my job, even as a new technical communicator.  Keeping up with current trends in technical communication is important, because technology is changing fast, and technical communicators need to keep up with not only the technology itself, but the needs that new technology presents. Adobe does a nice job of bringing the best thought leadership from around the globe to talk about these issues  for free. How can you pass that up?

Thanks again, Adobe, for an amazing opportunity to attend this free event!

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Maybe I’m Amazed I met this Tech Comm legend…

macca“Excuse me, Dr. Corfield, I’m tweeting this event for Adobe today. Would you happen to have a Twitter handle?”

With the apology that he hadn’t one, but that he did have a Facebook page, I had started a too-short yet lovely pre-event chat with Dr. Charles Corfield, the keynote speaker for the 2013 STC Summit’s Adobe Day. In my mind, being the inventor of Adobe Framemaker would easily qualify the tech comm pioneer for the Tech Comm Hall of Fame (if there was such a thing). For me, talking to Dr. Corfield was like talking to the Paul McCartney of tech comm (and that’s super high praise coming from a Macca fan like me!). Just as McCartney is unequivocally deemed as one of the early pioneers who revolutionized how we listen to rock music today, Corfield helped to revolutionize tech comm with his creation of Framemaker, and in the process, created what we know as a software standard for technical communication that still holds up today. I loved listening to Dr. Corfield’s soft-spoken, British accent as he chatted with me briefly about social media and about some of the things he was going to be talking about in his presentation. I was truly having a fangirl moment, and hopefully I kept my cool during the conversation. Awesome!

CharlesCorfield
Dr. Charles Corfield
The “Father” of Framemaker

Dr. Corfield started his talk by presenting us with a history of how Framemaker came about. He explained that before Framemaker, computing was still fairly archaic, but workstation computers were starting to become more powerful. As a graduate student at Columbia, he was looking to create software that could take things a step beyond word processing, namely make software that could also create unified pagination and page layouts. Framemaker allowed page layouts and paginatable text to work in a symmetrical flow. The software targeted long documents and other paper output done by humans.

Dr. Corfield pointed out that the first content management problems started to occur as a result, and those issues included the need for internal references, such as footnotes, indexes, cross references,  and markers. The power of Framemaker’s ability to create indices to update long documentation was–and still is–more powerful than Microsoft Word even today. He also added the ability to refer to external factors like external references and hypertext.

Framemaker created the ability to manage variants of a single document, leading to what we now think of as single source publishing. Variants would be such objects as variables, conditional text, frozen pagination and change-pages. This yielded a new dilemma. As Corfield posed it, do you send out fully changed documentation or only the pages that were changed, especially with super large documents? The problem would be that with big documents, people would say, “Well, what changed?” Corfield pointed out the Boeing 777 project in 1990s needed IMMENSE documentation, so they needed to use retrievable databases. The Boeing 777 project solution was to use SGML (the predecessor of HTML and XML). This project made it the first “web” delivery of documentation. The Boeing 777 project used Framemaker with SGML, using HTML, XML, DITA as well as “structure.” Framemaker provided a server-based generation of documentation.

Shifting his talk a bit, Dr. Corfield started to talk about Framemaker’s impact today.  He pointed out that the original retina display was actually paper! Sophisticated layouts had to be used to maximize the user-experience. The computer came along later to expand on that concept. Displays started out with 72 dpi (dots per inch) displays, which led to crude layouts. Now, retina display is available at 300 dpi, but we need to re-learn what we did on paper yet also include dynamic content from high resolution video and images.  Corfield pointed out that there has been a proliferation of platforms. We have desktop, laptops, smartphones, and tablets that use different platforms such as Unix, DOS, and MacOS (for PC and Mac products respectively) that need different outputs. Technical writing, therefore, is directly impacted by all the different displays and platforms in relation to  document authoring. It is a requirement to produce structure and rich layouts for the output. Documentation needs to be able to support dynamic content (video, animation, etc.) and it needs to manage content for consumption on multiple platforms. The good news is that Framemaker can do all that! While there are other tools out there that can also deliver different kinds of output, many still struggle to manage and deliver to these needs the same way that Framemaker can now. Dr. Corfield is not part of Adobe anymore, nor is he part of today’s Framemaker product, but he seems happy with where the product has gone since he left it in Adobe’s hands.

(I should note, that while this was a talk sponsored by Adobe, this really wasn’t intended to be a big info-mercial for Framemaker, but rather something that puts the concept of tech comm software into perspective, and it happens to be the product of the sponsor.)

So, where does this tech comm legend think technology is going next? Corfield thinks that going forward, voice is going to have the biggest impact. He felt that screen real estate is full, and that much of the visual is about adding a new widget, then removing a widget. Voice, he continued, eliminates how keyboard shortcuts are remembered. How many keyboard shortcuts does the average user know? Touch screens are a slow way to perform data entry. The impact of voice will be the ability to use visual tips, and have voice act as a virtual keyboard. Voice will be impacting product documentation, allowing it to understand how existing workflows can be modified. Corfield’s prediction is that Framemaker, along with other software out on the market, will “assimilate” voice, just like everything else.

Since leaving Framemaker, Corfield has been working with a product called SayIt, using voice as part of workflow optimization, and emphasized that voice truly is the next big thing (you heard it here, folks!). When asked about the use of voice technology in practical office use, Corfield responded that push-to-talk technology helps prevent cross-talk in an office environment. He also pointed out that with voice, there are no ergonomic issues as there are with carpel tunnel syndrome using a mouse and keyboard. If anything, voice will be more helpful!

On that note, the presentation was over. The long and winding road had ended, but has lead to new doors to be opened. 😉

I really enjoyed listening to the history and the thought process behind Framemaker that Dr. Corfield presented. Everything he mentioned made total sense, and it’s to his credit that he had the foresight to think about the next steps in word processing to create a useful tool like Framemaker to help technical writers meet the needs of documentation in the digital age.

There is a certain aura around creative, imaginative and smart people who make huge differences in our lives, whether it’s in music like McCartney, or tech comm software like Corfield. You can’t help but be awed in their presence, and yet understand that they are generally humble people.  When you have a chance to meet an individual like that, you want the opportunity to capture the moment–like have a picture of yourself and that person to prove that it happened. I was much too shy to ask Dr. Corfield for a photo with me to be honest. I felt awkward asking, so I didn’t. Heck, I felt awkward asking about his potential Twitter name! Even so, I’m glad I had the opportunity to meet him and hear him speak.  He’s got my vote as a candidate for the Tech Comm Hall of Fame someday.

(And, Dr. Corfield, if you do ever read this, please feel free to correct anything written here or add any clarification or other commentary below!)

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How does that jagged little pill of content strategy go down?

Jagged+Little+PillTo continue with the tech comm rock star theme set forth by Adobe for Adobe Day, I thought carefully about who might represent Rahel Anne Bailie, whose talk was titled, “Content Strategy in a Content Economy– Is Your Content Prepared?”  It took me a little while, but it finally came to me. Rahel is the Alanis Morrisette of tech comm.  Both ladies are Canadian, and they both have a no-nonsense approach to their craft. Alanis Morrisette became famous with her breakout album, “Jagged Little Pill” not only because the music was good, but she broke her ideas down simply and didn’t mince words. Morrisette looked at the good, the bad, and the ugly, and worked on making sense of what was going on around her.

RahelBailie
Rahel Anne Bailie
The Alanis Morrisette of Tech Comm

Rahel does the same thing for content strategy. She breaks it down to a level to ensure that anyone who even begins to think about content understands what content is, and how it should be utilized at the most basic level. She tells it like it is, and why we need to employ it.

Rahel began her Adobe Day talk by talking about economic evolution. She started by pointing out that our economies have progressed from an agricultural economy, to an industrial economy, which in turn progressed to a service economy, then evolved to a knowledge-based economy, to an information economy, then to an attention economy, which has resulted in what we have today–a content economy.

Content includes the sub-sets of content that are location-based content and verified content. Location-based content includes geo-locational and geo-fenced information like Yelp, or information that is blocked from outside countries. Verified content deals with endorsed and social relevance; it has the user questioning, “How do I know that the content is true?” Facebook or TripAdvisor “likes” are an example of this. Cultural relevance applies to this as well. Topics such as Canadian versus American, demographics, and interests act as  filters.

Rahel stressed that content has value! It’s recognized as a business asset and it deserves to be managed with as much care as other assets. The problem is that we don’t inventory content in most cases–it’s not like managing our finances or physical inventory at a plant. This means that this is a big necessity! In order for this to happen, content has to work well. Like design, it’s only noticed when there’s a problem with it.

Rahel shifted the conversation to explaining how sub-sets relate to content. She explained that new user experiences these days include smaller screens as the first entry point to content, such as m-commerce and m-banking. Tablets are also being used as entertainment devices. We also have to content with multi-screen and multi-dimensional content, which are viewed as

  • ancillary, such as television plus social media,
  • sequential, where users use a desktop and mobile device interchangeably, or
  • simultaneous, in which there is a collaboration requiring instant synchronization between devices.

One also has to think about market maturity, and must look at market differences, social network penetration, the mobile market and growth opportunities. Cross market content involves a single language for many markets. By offering native languages in other markets, cross-border commerce incurs content needs as well.

Using language to meet adaptive needs makes a difference! How do we meet this head-on? Rahel suggests a repeatable system that governs the management of content throughout the entire life cycle creates content strategy. The life cycle consists of continually analyzing content, collecting content, publishing content, and managing content. Rahel reminded us that a tactic is not a strategy, but rather a strategy is the analysis and the prescription. Content touch points occur throughout a customer’s journey, and can include multiple variables and outputs, but also need to include localization.

In a content economy, we need ALL the right factors at the right time using right media. We need to work towards an integrated content strategy.

As this is a topic that can go even deeper, Rahel recommended her book, http://TheContentStrategyBook.com , which talks more at length about content strategy.

As most of my own current work revolves around content strategy these days, I was really happy to listen to Rahel talk about the benefits and necessity of content strategy. It’s something that I try to explain and promote at my own job, because so much of it really involves analyzing and pre-planning the usefulness and necessity of content. Rahel’s talk brought that concept home to me even more, and helped me validate what I’ve been telling others. She reminded me that it doesn’t matter what the medium is–print, web, or some other digital means–but content needs to be clear, concise, and cogent, as my favorite professor used to tell me (who was also, coincidentally, Canadian).  Rahel’s talk definitely set a positive tone on content strategy and its place in technical communications. I was glad that Adobe made sure to include her in Adobe Day, because content strategy isn’t going anywhere right now–it’s more important than ever! 

Rahel, if I’ve misquoted you, or something that I wrote needs further clarification, or if you’d like to add anything to these notes, please feel free to let me (and the readers) know in the comments below!