Category: Uncategorized

Are we giving our customers the right content at the right time or are we giving them an encyclopedia to work through? What’s our content strategy?

Source: www.sharonburton.com

Sharon Burton has written an excellent article here about what content strategy is about. The argument she makes is one that I make often during my work. It’s great to have lots of information available, but if there’s no context or it’s difficult to navigate through to find the specific information you are looking for, it’s worthless. 

 

Read this article. Sharon articulate this concept brilliantly. 

–techcommgeekmom

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Blogging can become all consuming at times. You’re constantly coming up with ideas, doing research, writing, and publishing. Then repeating the cycle over and over again. It can become a grind. Eve…

Source: scottnesbitt.net

Some good advice here from Scott Nesbitt. I’ve employed some of these, and I think that now that I have over 800 posts on my blog, I can certainly bring back some of the earlier posts here and there for newer readers who missed things the first time around! 

 

Another thing I find helpful is curating content, much like what I’m doing right here. There are lots of great articles out there about the topics you like to cover, so why not share them? I curate content to bring in new ideas from others, but also as a means of saving information for myself later that I think my readers will find interesting as well. 

 

But we all need a break now and then, and it’s not that we don’t want to blog anymore–it could be that we are just busy or stumped on something exciting to say at the moment! 

 

How do you get over a writing block, especially on a blog? Share your ideas in the comments. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

The Explorers program is coming to an end

Source: time.com

Maybe it was a good thing that I returned my Google Glass shortly after I received it. I still think it’s a good idea, and hopefully with the use of the data gathered through the Explorer Program, they’ll be able to fine tune some things that didn’t work out so great, and continue to develop what did work well. 

 

What do you think? Do you think Google is pulling it because it failed,, or because this was merely stage 1?  Include your comments below. 

–techcommgeekmom

 

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Why was Joe Pulizzi delivering the keynote presentation at last year’s Intelligent Content Conference? He challenged the notion that content marketing is an isolated effort belonging to marketing.

Source: www.intelligentcontentconference.com

Marcia Riefer Johnston has written a great article about this year’s upcoming Intelligent Content Conference. I attended last year’s conference at the same time as she, and I will concur that it was a great conference to attend, and it’s where I first heard of content marketing. It’s content marketing which I’m in the process of understanding this year, hence the digital marketing courses that I’ll be starting shortly.  

 

Take a look at this, as I had a pretty similar reaction last year as Marcia did (but she phrases it much more eloquently that I could). If you can go to this year’s, I highly encourage it. Unfortunately, I can’t make it to this year’s, but don’t let that stop you from going! 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Star Trek’s universal translator is here, and it’s on your phone.

Source: mashable.com

First there was Skype’s new Translator feature which will be coming soon to a Skype app near you, and now Google Translate is adding Word Lens to their app as well! Very cool. I tried using Word Lens when it first came out, but didn’t have much practical use for it. I will definitely have to try it again! 

 

It looks like companies are starting to understand the value of translation and localization a little more now, doesn’t it? What will be the next one to join in?

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications