Why CMI Fell in Love with Intelligent Content (And You Will, Too)

Why was Joe Pulizzi delivering the keynote presentation at last year’s Intelligent Content Conference? He challenged the notion that content marketing is an isolated effort belonging to marketing.

Source: www.intelligentcontentconference.com

Marcia Riefer Johnston has written a great article about this year’s upcoming Intelligent Content Conference. I attended last year’s conference at the same time as she, and I will concur that it was a great conference to attend, and it’s where I first heard of content marketing. It’s content marketing which I’m in the process of understanding this year, hence the digital marketing courses that I’ll be starting shortly.  

 

Take a look at this, as I had a pretty similar reaction last year as Marcia did (but she phrases it much more eloquently that I could). If you can go to this year’s, I highly encourage it. Unfortunately, I can’t make it to this year’s, but don’t let that stop you from going! 

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, and BASF North America, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
This entry was posted in Uncategorized. Bookmark the permalink.

3 Responses to Why CMI Fell in Love with Intelligent Content (And You Will, Too)

  1. Danielle, You are the best. Thanks!

    Marcia

    >

  2. BTW, to your statement “It’s content marketing which I’m in the process of understanding this year,” have you considered Content Marketing World in September? Cleveland is closer to home for you than some of the other conferences you like to go to (and that are too far this year).

    • I have to see. I will be taking that digital marketing course starting in the next week, and we’ll see how that works out. Cleveland certainly is closer, but planning for things that are 8-9 months out when I’m still figuring out what I’m doing 4-5 months out from now is difficult to do. I’m also interested in IDW this year, so I’ll have to see where things are situated between finances and employment at that point.

What say you?

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s