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Why CMI Fell in Love with Intelligent Content (And You Will, Too)

Why was Joe Pulizzi delivering the keynote presentation at last year’s Intelligent Content Conference? He challenged the notion that content marketing is an isolated effort belonging to marketing.


Marcia Riefer Johnston has written a great article about this year’s upcoming Intelligent Content Conference. I attended last year’s conference at the same time as she, and I will concur that it was a great conference to attend, and it’s where I first heard of content marketing. It’s content marketing which I’m in the process of understanding this year, hence the digital marketing courses that I’ll be starting shortly.  


Take a look at this, as I had a pretty similar reaction last year as Marcia did (but she phrases it much more eloquently that I could). If you can go to this year’s, I highly encourage it. Unfortunately, I can’t make it to this year’s, but don’t let that stop you from going! 


See on Scoop.itM-learning, E-Learning, and Technical Communications


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

3 thoughts on “Why CMI Fell in Love with Intelligent Content (And You Will, Too)

  1. BTW, to your statement “It’s content marketing which I’m in the process of understanding this year,” have you considered Content Marketing World in September? Cleveland is closer to home for you than some of the other conferences you like to go to (and that are too far this year).

    1. I have to see. I will be taking that digital marketing course starting in the next week, and we’ll see how that works out. Cleveland certainly is closer, but planning for things that are 8-9 months out when I’m still figuring out what I’m doing 4-5 months out from now is difficult to do. I’m also interested in IDW this year, so I’ll have to see where things are situated between finances and employment at that point.

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