Why was Joe Pulizzi delivering the keynote presentation at last year’s Intelligent Content Conference? He challenged the notion that content marketing is an isolated effort belonging to marketing.
Marcia Riefer Johnston has written a great article about this year’s upcoming Intelligent Content Conference. I attended last year’s conference at the same time as she, and I will concur that it was a great conference to attend, and it’s where I first heard of content marketing. It’s content marketing which I’m in the process of understanding this year, hence the digital marketing courses that I’ll be starting shortly.
Take a look at this, as I had a pretty similar reaction last year as Marcia did (but she phrases it much more eloquently that I could). If you can go to this year’s, I highly encourage it. Unfortunately, I can’t make it to this year’s, but don’t let that stop you from going!