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Content Strategy 2015: Marketing, Mobile, and the Enterprise

Content remains a fundamental challenge for all of our organizations. Instead of talking about “what’s next,” let’s talk about what’s needed. Find out what bas…

Source: www.slideshare.net

Jonathon Colman brought these slides by Kristina Halvorson to my attention. Contrary to recent trends saying that content strategy should be looking at content marketing, Kristina says, "Not so fast…." Look through her slides. She makes a good point. Do you agree with her, or do you think that content marketing is the way to go?  Include your comments below. 

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

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Apple, well done on your billions. Now end this white cable hell, please

Apple is making loads of money. But will the tech giant spend any of it on developing better batteries?

Source: www.bbc.co.uk

The author of this article asks a fair question, and provides us with a fair answer. More is demanded from our mobile devices than ever before, and that uses up more energy more quickly. So, we need to figure out how to invent more powerful batteries (short of mini-nuclear devices) without taking up a lot of bulk. It’s a tall order. 

What do you think? Do we demand too much of our phones now?

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

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Lip-synching goes viral: the rise of Dubsmash

Source: www.bbc.com

I hadn’t heard of this app, but it sounds like fun. As I was watching the video and reading the article, it reminded me of conversations I’ve had with The Content Wrangler, Scott Abel, about music mashups, and the implications of copyright infringement in relation to creating new content. Just like mixing two songs together to create a new one for a music mashup, if you are taking established content (music) and adding something of your own (your video lip-syncing), does that constitute as new or original content? Hmmm….what do you think? Add your comments below.

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

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Google to Announce Fiber Expansion In Four Cities

Google is preparing to offer its high-speed fiber-optic Internet service in four new metro areas, the latest step in a careful expansion of the service.

Source: www.wsj.com

If you haven’t heard the news, Google Fiber is expanding to a few more cities.  Will it make a difference? Is it more affordable than its competitors and truly offer better service and faster rates? Time will tell. But the good thing in all this is that it offers additional competition to FiOS, Comcast, and several other providers out there. Hopefully this will help drive down costs and make internet accessibility more affordable for all in the long run, even in far-off places. It’s a start! 

–techcommgeekmom

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A Blueprint for Writing How-To Guides for Your Site

There are numerous articles on this site about how to increase your website traffic and tips for bringing new visitors to your website.

Source: www.business2community.com

Another gem found by Craig Cardimon. This is a good, basic outline of how to do "how-to-do" documentation. –TechCommGeekMom

See on Scoop.itM-learning, E-Learning, and Technical Communications