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Apple, well done on your billions. Now end this white cable hell, please

Apple is making loads of money. But will the tech giant spend any of it on developing better batteries?


The author of this article asks a fair question, and provides us with a fair answer. More is demanded from our mobile devices than ever before, and that uses up more energy more quickly. So, we need to figure out how to invent more powerful batteries (short of mini-nuclear devices) without taking up a lot of bulk. It’s a tall order. 

What do you think? Do we demand too much of our phones now?


See on Scoop.itM-learning, E-Learning, and Technical Communications


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

4 thoughts on “Apple, well done on your billions. Now end this white cable hell, please

  1. it is a good question. I’d don’t think all the blame should be placed at the door of the phone companies. Some of the blame should also be placed at the feet of the application developers. I have tried different applications that perform the same function. Some are so battery thirsty that I stopped using them in favour of the other.

    1. You make a good point with the use of how some of this falls on the application developers. The idea behind mobile tech is that it’s lightweight, streamlined, yet does the job, and if it eats up battery power, then it’s not so streamlined, at least as far as coding is concerned. Part of the issue, as the article states, is that people demand more from their phone than they might even demand of their laptop–after all, for so many globally, a smartphone is their only computing device. There needs to be a compromise, though.

  2. It would also be good is they practiced social responsibility a bit more and paid more tax. As someone born in Ireland, I take a very dim view on my Government allowing Apple (and others) to plough most of their income through an Irish holding company just to avoid tax in other countries.

    1. No disagreement there, but I would suppose that this is not an uncommon practice. I think the cliche I’ve always heard in the States is that people have their holdings in the Cayman Islands or some other Caribbean island for the same reason. I think that’s a universal corporate problem, unfortunately.

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