Content remains a fundamental challenge for all of our organizations. Instead of talking about “what’s next,” let’s talk about what’s needed. Find out what bas…
Jonathon Colman brought these slides by Kristina Halvorson to my attention. Contrary to recent trends saying that content strategy should be looking at content marketing, Kristina says, "Not so fast…." Look through her slides. She makes a good point. Do you agree with her, or do you think that content marketing is the way to go? Include your comments below.