Author: TechCommGeekMom

Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.

Source: contentmarketinginstitute.com

Thanks to Rahel Bailie for posting this on LinkedIn.  This is not only a hot topic in content strategy and technical writing at-large, but it’s also a consuming topic in the digital marketing world. If you’ve been reading my recent "Online Student Again" posts, you’ve read how much the instructors of my course are putting emphasis on this very topic of high quality, relevant content. And these instructors are people that are still very active in the marketing business, so they should know! Like Rahel, I think Neil Patel does an excellent job explaining what this all means. 

I strongly encourage everyone to read this so you understand Google’s new rules. 

–techcommgeekmom

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Discover how an image’s type and location could have a substantial impact on brand awareness and customer engagement from the Content Marketing Institute.

Source: contentmarketinginstitute.com

As much of this relates to what I’m studying in my digital marketing class, I thought I’d share this gem. I’m a believer in the use of images in content. The old phrase of "a picture can be worth a thousand words" definitely is true in my eyes, and it brings any accompanying text to life. Many of the concepts mentioned in this article are things that I know the instructors talked about in my class, and even from a UX perspective, it’s a nice instructional item to make you think about what attracts readers to your content, whether you are selling something or not. 

Take a look.

–techcommgeekmom

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PowerToFly connects working moms to tech jobs that allow for remote work as a way to close the industry’s gender gap.

Source: www.wired.com

This article thrills me enough that I plan on signing up for the site myself. I don’t think this is a sexist thing, because the reality is that most women are the caregivers for their kids, and so theirs are the jobs that are given up or suffer at the hands of parenthood. I know that being a remote worker has been great for me and allowed me to not only catch up in my career, but advance as well. Definitely an interesting article to read and consider. 

–techcommgeekmom

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Why is it that so many CMSs provide an experience that feels more like CMmesses? This week, author Rick Yagodich tells us how businesses can improve the UX of their CMSes, by way of his new book, Author Experience.

Source: www.uxbooth.com

Thanks to Scott Abel for sharing this on LinkedIn. I had the pleasure of meeting Rick last year at the 2014 Intelligent Content Conference. He’s a smart, insightful guy. He has some great insights in this article about the use of CMS. Having been someone who had managed multiple CMSs, he’s right that there are some who hit the mark, and many who don’t. 

Read this for some further insight.

–techcommgeekmom

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Google is in talks with Three to offer wireless plans that will allow people in the U.S. to use smartphones abroad with no roaming charges, per a report.

Source: mashable.com

This is huge, really. This is the first step towards world domination by Google! Aaagh! All kidding aside, it IS important. The real truth is that it’s the first step for any company to make wireless accessibility more globally accessible. We have cities around the US that offer free wi-fi, like Google. I believe ClearCast offers it in Philadelphia for free. But beyond US borders? This is just the start of something that will hopefully proliferate into something that’s easily accessible to all globally. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications