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12 Attributes of a Successful Content Curation Strategy

See on Scoop.itM-learning, E-Learning, and Technical Communications

 

Excerpted from article by Heidi Cohen:

“Content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.

Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content.

 

Content curation is a core content marketing element for the following three reasons:

– Offering your audience a combination of original and third party content provides a branded -context for your work.
– Curating other people’s content positions you and/or your organization as a tastemaker in your field.
– Creating sufficient content is a marketing and business challenge.

 

Here are twelve attributes your content curation strategy should have to insure success.

1) Has defined, measurable goals…
2) Targets a specific audience…
3) Contains red meat content, not filler…
4) Follows “the less is more” theory…
5) Incorporates original content… 
6) Adds real value…
7) Has a human touch…
8) Provides branded context for your information… 
9) Involves a community…
10) Offers information in small chunks… 
11) Sticks to a schedule…
12) Credits its creator…

 

Content curation puts your original content in a branded context for your target audience…”

 

Each attribute is analyzed with more information. Read full article here: http://heidicohen.com/12-attributes-of-a-content-curation-strategy/

 

Selected originally by Jan Gordon on “Curation, Social Business and Beyond” here: http://bit.ly/lBeRSF

 

 

Danielle M. Villegas‘s insight:

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it’s my blog. I’ve followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it’s chock full of good advice.

–techcommgeekmom

See on heidicohen.com

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The secret recipe for a great content strategy

See on Scoop.itM-learning, E-Learning, and Technical Communications

Good content is a big, juicy burger you’re serving to your audiences, not some watery alphabet soup with a tired sales message. Here’s the secret to a successful strategy.

Danielle M. Villegas‘s insight:

I like the analogy used here that the right ingredients can lead to success with content strategy. Overall, this is true. But to take the analogy a step further, while anyone can learn to cook well with the right tools and ingredients, it still takes a little bit of extra talent to pull off the best of the best. That’s part of what separates us Iron Chef wannabes from the real deal. It’s not that it can’t be done, but it take continual training and practice to get it right until it becomes a natural, instinctive thing to do. 

 

So, start your training now! Get some practice in so you can be in the higher echelons of content strategy!

–techcommgeekmom

See on www.imediaconnection.com

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Content Strategy Trends to Watch in 2013: Adaptive Web Design

See on Scoop.itM-learning, E-Learning, and Technical Communications

Danielle M. Villegas‘s insight:

Being that I’m following my path of being a content strategist professionally, this article hits the nail on the head about what content strategists do and what some important trends are in the next year. 

 

And yes, I wish I could be more like those cool characters in the Matrix. 😉

–techcommgeekmom

See on blogs.imediaconnection.com

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TechScribe Releases Term-checking Tool for ASD-STE Controlled Language

See on Scoop.itM-learning, E-Learning, and Technical Communications

TechScribe released an open-source term-checking software to help tech writers in conforming to ASD Simplified Technical English (ASD-STE 100) specification

Danielle M. Villegas‘s insight:

This sounds really cool! We all know that no program is infallible when it comes to translation software, but this sounds like it’s getting closer to the real deal. Hooray for open source ingenuity!

–techcommgeekmom

See on techwhirl.com

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But what shall I pack?

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luggage stuffingThe event is still about three and a half months away, but I decided that this year, I’m going to go to another big tech comm conference. I really feel that going to a professional conference truly benefits me, because I learn SO much from people who have more experience and know-how than I do. Just attending the Adobe Day at Lavacon last fall boosted my IQ enormously, and I have to credit information that I learned there in helping me get the content strategy/web publishing job that I have now. All the forward-looking thinkers attend these sort of events, and I don’t want to miss out.

I’m going to a really big one this time too. I’m going to my first STC (Society of Technical Communication) Summit. I’ve been a member of the STC for the past year, and just re-upped my membership for a second year. It’s not a cheap membership, especially for someone who’s just getting started. I started at the affordable student rate when I was still a student, and fortunately I can still take advantage of their “new professional rate” being that I’m still rather new out of school. It’s been worth it, as I’ve met several people who are members, and I think there needs to be some sort of organization that helps to bind the profession together and provide resources for all tech comm professionals, both new and experienced. This year’s Summit is in Atlanta, Georgia. I haven’t been to Atlanta for slightly more than twenty years, and again, it was for computer training, I think. Atlanta has changed a bit since that time, so it should be interesting to see it now.

I’m looking forward to not only going to the various talks and events from the STC Summit, but I’m also looking forward to seeing people I know from online and those whom I met at Adobe Day at Lavacon, but also meeting new people. Conferences are a great way to connect with people who have similar professional experiences as you do, and that you can share information in person. Ha, I was just thinking this is almost like the biggest gathering of “Technical Communicators Anonymous” addicts! But seriously, It’s an incredible opportunity to meet with the movers and shakers in the tech comm world, as well as meet those rising stars and foot soldiers who brave through content every day like you do. It’s a great time when the academic side of tech comm meets the corporate side of tech comm. So, just from a social networking perspective, it’s going to be big.

I also heard from a little bird that there might even be another Adobe Day event especially for the STC Summit, but that hasn’t been confirmed. And if there is, you know that I’ll be there to check that out. I loved my Adobe pre-conference experience from Lavacon a lot, as you know, so I can’t even imagine how great this one could be….If there is another one, you can be sure that I’ll be passing the word along and letting all of y’all know. (Yes, practicing my Southern accent in writing already. ;-))

I think the difference, this time, will also be that I am truly a tech comm professional now. Yes, I’ve been talking the talk for a long time, blogging, doing the social media thing, doing some odd jobs here and there, but only in the past month have I gotten a real tech comm job working on content management. I will not be an unemployed wannabe this time around. For the STC Summit, I will be a fully-fledged technical communicator.

And for these reasons, I can’t wait to go! I know I’ll be packing my iPad and iPhone…but what else will I need (other than clothes, of course)? STC Summit alumni–let me know! Let me know if you’ll be going too!