The secret recipe for a great content strategy

See on Scoop.itM-learning, E-Learning, and Technical Communications

Good content is a big, juicy burger you’re serving to your audiences, not some watery alphabet soup with a tired sales message. Here’s the secret to a successful strategy.

Danielle M. Villegas‘s insight:

I like the analogy used here that the right ingredients can lead to success with content strategy. Overall, this is true. But to take the analogy a step further, while anyone can learn to cook well with the right tools and ingredients, it still takes a little bit of extra talent to pull off the best of the best. That’s part of what separates us Iron Chef wannabes from the real deal. It’s not that it can’t be done, but it take continual training and practice to get it right until it becomes a natural, instinctive thing to do. 


So, start your training now! Get some practice in so you can be in the higher echelons of content strategy!


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About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog.
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