12 Attributes of a Successful Content Curation Strategy

See on Scoop.itM-learning, E-Learning, and Technical Communications


Excerpted from article by Heidi Cohen:

“Content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.

Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content.


Content curation is a core content marketing element for the following three reasons:

– Offering your audience a combination of original and third party content provides a branded -context for your work.
– Curating other people’s content positions you and/or your organization as a tastemaker in your field.
– Creating sufficient content is a marketing and business challenge.


Here are twelve attributes your content curation strategy should have to insure success.

1) Has defined, measurable goals…
2) Targets a specific audience…
3) Contains red meat content, not filler…
4) Follows “the less is more” theory…
5) Incorporates original content… 
6) Adds real value…
7) Has a human touch…
8) Provides branded context for your information… 
9) Involves a community…
10) Offers information in small chunks… 
11) Sticks to a schedule…
12) Credits its creator…


Content curation puts your original content in a branded context for your target audience…”


Each attribute is analyzed with more information. Read full article here: http://heidicohen.com/12-attributes-of-a-content-curation-strategy/


Selected originally by Jan Gordon on “Curation, Social Business and Beyond” here: http://bit.ly/lBeRSF



Danielle M. Villegas‘s insight:

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it’s my blog. I’ve followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 


Read this one carefully, as it’s chock full of good advice.


See on heidicohen.com

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who currently consults for Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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1 Response to 12 Attributes of a Successful Content Curation Strategy

  1. Pingback: 12 Attributes of a Successful Content Curation Strategy - Curate Content

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