Posted in Uncategorized

Not all personas are alike!

Had to share this out–got this from Kirk St. Amant, who got it from Maks Giordano and Hilary Marsh. This is why personas can help a little, but not always a lot, and why understanding your audience’s needs–not who they actually are–makes a difference. This is a GREAT example!

May be an image of 2 people and text that says 'Prince Charles Male Born in 1948 Raised in the UK Married twice Lives in a castle Wealthy & amous Ozzy Osbourne Male Born in 1948 Raised in the UK Married twice Lives in a castle Wealthy & famous Personas shouldn't be about demographics. Personas should be about the problems challenges people face.'

Can you think of other examples? Share in the comments below!


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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