Posted in Uncategorized

The Revolution Will Have Structured Content | Think Company

The content decisions we make as individuals, organizations, or a society—consciously or unconsciously, inherited or created from scratch—dictate our values.

Source: The Revolution Will Have Structured Content | Think Company

I am a fan of David Dylan Thomas.  I’ve seen him at several presentations, and just this past weekend, he presented as the keynote speaker at the conference I was running for the STC-Philadelphia Metro Chapter, CONDUIT 2018.

I always like Dave’s insights because they put a twist on things that we either take for granted or just know inherently.  This article is a great example of that point. When I read it, I realized that, “Huh, you know, he’s exactly right about that.”  In some ways, it feels like he’s talking about the evolution of our language, but really, it’s more about the evolution about how we use language and create content based on that evolved language.

Definitely take a look at this article. Let me know what you think in the comments.



Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

One thought on “The Revolution Will Have Structured Content | Think Company

  1. Thanks for pointing me to Dave’s article. It was full of insight, and I enjoyed reading it.

    I’m especially taken with his idea that a language can have verb tenses based on veracity of the statement being made: “I saw it” vs. “Someone told me” vs. “It would be reasonable to assume.” A good writer already provides those cues, because he or she knows that a discerning reader is looking for them. But they’re not intrinsic to English grammar. What if they were? Hmmm….

What say you?

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.